Put Your Marketing To The "So What?" Test

Written by Kevin Dervin


Continued from page 1

Challenge all of your current marketing materials. Remember, it'srepparttar intended audience that counts. What's in it for them? Why should they care?

Listen, if your marketing is consistently generating allrepparttar 148021 high-quality leads you can handle, then don't change a thing. But if you haven't quite figured out how to generate a constant supply of leads for your service business, then you owe it to yourself to challenge your current marketing tools by putting them torepparttar 148022 "So What?" test.

Try these ideas:

* Challenge all of your marketing tools that aren't contributing to consistently generate leads for your service business - evenrepparttar 148023 ones that have worked inrepparttar 148024 past. Could you improverepparttar 148025 message and get a higher return? Put it torepparttar 148026 "So What?" test.

* Tryrepparttar 148027 X's and O's test (especially withrepparttar 148028 last letter you wrote). Mark an X every time your marketing piece mentions your name, company name, orrepparttar 148029 words "I" or "me". Mark and O every time it mentionsrepparttar 148030 prospects name, company name, orrepparttar 148031 word "you" or "your". Ifrepparttar 148032 X's out numberrepparttar 148033 O's, rewrite it before using it again.

* Try gathering up a group of people you can trust to give you very honest feedback. You're not just looking for proof readers, but individuals who will give you honest feedback on whether your materials passrepparttar 148034 "So What?" test.

* Be prepared for some negative feedback, but more importantly, be prepared to do something about it.

* Don't just accept opinions, but try to get down to realistic response. For example: "I think this part is too wordy and detailed." (opinion) versus "I got pretty lost and confused withrepparttar 148035 level of detail in this part." (response)

* Remember that it isrepparttar 148036 intended audience that counts. If it's not clear whorepparttar 148037 message is intended for when it's received, then how can it passrepparttar 148038 "So What?" test.

(c) - Kevin Dervin, KPD Marketing

Kevin is focused on helping businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more information you can use to grow your business. Visit http://www.ABCDgrowth.com and subscribe to his free ezine.


Do You Get Attention With Your 30-Second Introduction?

Written by Kevin Dervin


Continued from page 1

4. Say How You Solved a Problem or Served a Client. Reinforce your first 10 second sentence with a second sentence that shows how you solved a problem or overcame a particular issue or challenge. I help mid-sized accounting firms plan big conferences on a small budget. I just recently lined up free live entertainment for a firm that hosted 500 people in town last week.

5. Tell Them Why You Are Unique. What makes you stand out fromrepparttar crowd? Maybe its a unique model or approach for better results, focus on a specific niche, a guarantee, or extras that others dont provide. There are many ways to define your uniqueness that will help gain attention and make you memorable.

Make your introduction an attention getter. Start withrepparttar 148020 first 10 seconds. You can always build from there once it starts getting attention. Actually write it down and practice out loud several times until you can just say it naturally.

(c) - Kevin Dervin, KPD Marketing

Kevin is focused on helping businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more information you can use to grow your business. Visit http://www.ABCDgrowth.com and subscribe to his free ezine.


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