Put Your Homepage To Work!

Written by Said Rouhani

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5. Reduce animations. In fact, eliminate animations (especially banners) from your homepage altogether. They distract from your copy and don't do anything to improverepparttar sales power of your homepage. So what if they look cool? Are you in it to look cool or make money?

6. Get rid of outbound links. Whyrepparttar 134629 heck link AWAY from your Web site on your homepage? If you don't want people leaving your site, then don't provide them with an opportunity to do so. As simple as that.

7. Put up testimonials. Find something nice people have said about your business and put them up as testimonials on your homepage (ask for permission first of course). Subject to approval ofrepparttar 134630 person who sent yourepparttar 134631 testimonial, include repparttar 134632 name and email address ofrepparttar 134633 person atrepparttar 134634 end (and their URL if applicable). Testimonials are very important credibility builders. You MUST use them (if you haven't received any shining testimonials from your visitors, you're probably doing something wrong).

8. Keep re-working your copy. Your homepage copy will be a work in progress. It will take up to several weeks to get it right. You must constantly read through it and make adjustments, each time making it tighter and tighter. Do NOT write about yourself or your company on your homepage. It's all about your target audience and their needs and wants. Focus onrepparttar 134635 BENEFITS that your product has to offer. And don't try to get your copy perfect in one go: that's impossible. You need to leave it for a couple of days, then re-visit with fresh eyes, re-work, leave for a couple of day, re-visit, re-work and so on and so on. Until your copy is totally leak proof.

9. Finally: TEST TEST TEST! This is probablyrepparttar 134636 most important aspect of doing business online. You must test everything you do, and if it doesn't work, you need to try something else. If you for example change your headline and sales suddenly increase significantly (and you haven't carried out any major marketing campaigns), then your headline is probably a winner. To be absolutely sure, revert back torepparttar 134637 old headline for a week or so and check if sales drop. If they do, then you definitely have a winning headline, so stick with it. Yes, you might lose some money reverting torepparttar 134638 old headline for a week, but as a result of knowing what works you'll be able to apply it and increase your sales.

Said Rouhani is the editor of the All-About-Making-Money-Online Ezine. Subscribe now for FREE ebook containing 50 home-based businesses you can start for under $500 (click below): http://www.all-about-making-money-online.com/newsletter/

"Beginners Luck" a guide to Web Page/Site Design

Written by Rudy A. McCormick

Continued from page 1

3. Submit often, this isrepparttar most boring part of a webmaster's life. Having your 150 dollar software submit your sites for you is not as effective as doing it yourself to each engine or database. For some reason some ofrepparttar 134628 data is skewed or something, I am not sure why. At least once a month, and some even suggest once a week, your site must be submitted to each engine.

This isrepparttar 134629 basic ritual that will get your site noticed, without spending a dime. If you really want to get some hits, try renting a billboard and plaster a picture of a sports figure on it and your web site url. I have been told this works really well, although costing much U.S. currency.

Rudy A. McCormick Land Consultant McKeough Land Company, Inc N 3280 Cty Hwy "J" Poynette, WI 53955 Office (800) 240-5263 Mobile (608) 963-6051 Mailto:rudy@mckeough.com

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