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·Keep
camera steady! Put camera on a tripod or brace it against something solid like a table or a wall. If you must pan or zoom, do it very slowly. (Too much motion can cause a “blurry” stream.) ·Simplify your frame. Think about where everything is going to be. People coming in and out of frame can create movement that may cause confusion. ·Stay focused. A lot of auto-focus cameras can’t focus properly if you are too close to your subject. Five or six feet away is a good distance. Don’t try to shoot through a window; camera will focus on glass. ·Good lighting is essential. Try to light your scene from front. Don’t stand in front of a window; backlighting will cause you to be in silhouette. Try shooting outside if possible. ·Use fastest record speed. This will insure best video quality. ·Record in a quiet place. Hold mike close to your mouth to cut down on external noises. ·RELAX AND ENJOY YOURSELF! It really shows. Practice until you feel comfortable.
If you have additional questions or concerns, your streaming vendor should be ready and able to assist you.
Early adopters of Rich Media techniques, streaming being one of them, have already started to reap rewards of higher click-through rates and increased conversion rates. If your message is meaningful and relevant to your site visitors, your streaming presentation will add to their enjoyment of visiting your site and encourage them not only to buy but also to return and buy again!
Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs.
Please direct all questions and comments to: Ronni@wbcimaging.com 520-742-5780 http://www.wbcimaging.com
