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So how can you make your online experience like that of hardware store?
While a picture creates an image, it’s very two dimensional. We need to fill it out a little with flesh and bone.
In your sales letter, incorporate anecdotes that you might share with a friend or customer that came into your store. Imagine yourself behind counter selling your product. What would you say to make small conversation?
You might share with some of your dreams. Of course, I’d probably give some anecdotal information that relates to my product. An example is sharing on a personal level how I developed product, how it has helped others, etc.
Sharing personal dreams and experiences with a potential customer endears them to you. It makes them feel comfortable to hear that you have same fears, dreams, and desires as they do. And it creates a real person that they feel they can trust with their money.
Add a friendly face to your sales page, and watch your sales explode and your customers turn into friends.
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