The last thing they want to do is try and remember what your company name is, so they can call you.

Make sure you include a proper working telephone number, its amazing number of cards I have that have a disconnected number on it.

Include your cell-phone's number as well. Its will make getting hold of you even easier.

Include your company name last.. Its least important thing on your card. Just remember old marketing saying " No-one is interested in your business, they are only interested in what you can do for them"

So think about turning your business card into a sales magnet..

Maybe its time for a re-think and possibly a redesign of your existing business card.

Remember, it should be your 'mini' salesman in a client's wallet.

You want card to keep reminding client everytime they see it, with what you do and what you can do for them.

Bruce Hearder

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6) Design your booth with an eye to keeping shipping costs low. Oversized or heavy displays can be very expensive to ship to trade show, and may also require that you hire expo personnel to bring them into exhibit hall and help you set them up. Opt for smaller, collapsible, lighter weight displays as much as possible.

7) Plan to secure your expensive items so that they can't be stolen at a trade show. If you use a laptop computer for a multimedia presentation at your booth, be sure to have it securely locked to your display, and take it with you at night if it's a multiple-day event. Display samples of your more expensive products either well inside your booth where they can't "walk off" as attendees stroll by, or inside a locked display case.

8) For most professional image, create a unified appearance for your displays. Choose no more than three colors for your display elements and table coverings - such as gray, white, and blue. Each exhibit component should be one of your three colors. Also, choose no more than three textures - such as brushed metal, matte vinyl, and clear acrylic; each display element should be one of these textures. This creates a professionally pulled-together booth that lets your products stand out in display.

In summary, although it's tempting to go all out when designing your first trade show booth display, it makes more sense to keep your first booth small and simple, and focus your energy on marketing your products and networking at your first show.

During event, learn as much as possible about how you'd like to alter your exhibit for show next show, and write down all your ideas either during or immediately after show.

Once you have your first trade show under your belt, you'll have a much sharper idea of what you do - and don't - need in a trade show display to make each successive show your most profitable one to date.