Purchasing web site traffic.

Written by Michael Bloch

Continued from page 1

If you do intend to utilise a pay-per-click option for gaining traffic, you'll first need to work out your current visitors/sales ratio. If on average one out of one hundred visitors to your site makes a purchase then bidding 5 cents for a position on a paid search engine placement will cost you an estimated $5.00 per sale. If your profit margin is $10 per sale, then it's viable. If it's $4, then it's very risky. These figures are only a "guesstimate", but you getrepparttar idea.

You will find it more beneficial to bid on words and phrases that are not so popular. In comparison torepparttar 101107 example mentioned previously, a search on "computer parts" showed thatrepparttar 101108 top bidder only pays US$.36 for each click; a difference of over $9.60 onrepparttar 101109 term "computer". Using this strategy will cut downrepparttar 101110 costs of each visitor that you acquire. Remember, customers who know what they want to purchase will be more specific in their search criteria.

Forrepparttar 101111 web masters who offer a great deal of free content, as we do, a paid search engine placement is usually not an option. In fact, any cost involved with advertising will probably turn out to be a loss, especially if you rely on advertising on your site as your major source of income. If you are in this position, there are a number of other articles on our site that can assist you in generating visitors, withoutrepparttar 101112 expense.

To view a listing of these articles:


Michael Bloch michael@tamingthebeast.net http://www.tamingthebeast.net Tutorials, web content and tools, software and community. Web Marketing, eCommerce & Development solutions. _____________________________________________

Copyright information....If you wish to reproduce this article, please acknowledge "Tamingrepparttar 101113 Beast" by including a hyperlink or reference torepparttar 101114 website (www.tamingthebeast.net) & send me an email letting me know. The article must be reproduced in it's entirety & this copyright statement must be included. Thanks. Visit www.tamingthebeast.net to view other great articles FREE for reproduction!

Michael is an Australian Information Technologies trainer and web developer. Many other free web design, ecommerce development and Internet articles, tutorials, tools and resources are available from his award winning site; Taming the Beast.net (http://www.tamingthebeast.net)

Ads Not Pulling? Don't Blame the Publisher Yet!

Written by Robert Olson

Continued from page 1

Start by writing downrepparttar main benefit of your product or service. A benefit is something that fills a need inrepparttar 101106 reader's life. It may be more money or better health. It maybe a service that saves valuable time or just makes life easier in some way. When you know what your main benefit is, start writing headlines using power words to emphasize and magnify your main benefit. Before you begin, it would be wise to read ads forrepparttar 101107 purpose of learning to write ads. You will start to seerepparttar 101108 big differences between ads.... fromrepparttar 101109 bland torepparttar 101110 downright compelling! One person might write 'Eggs for Sale' butrepparttar 101111 next person may make his eggs sound so much better even ifrepparttar 101112 eggs are identical! 'Farm Fresh Eggs for Sale!' Now don't those eggs sound much better?

Once you have a headline that you feel can getrepparttar 101113 reader's attention, your next job is to develop 'Interest and Desire'. As with most ads, you will have to do this with a limited amount of words so don't waste them! The reader of your ad should be persuaded that what you offer will solve one of their problems. Let them know that your Herbal Pain Relief Formula really will give them a pain free life once again! Use power words to emphasizerepparttar 101114 benefits they will get if they respond to your ad. Solve one ofrepparttar 101115 reader's problems with words and your are just about there!

One ofrepparttar 101116 biggest mistakes made by ad writers is when they fail to askrepparttar 101117 reader to take 'action'. If you have a Herbal Pain Formula website, you might closerepparttar 101118 ad by writing 'To End Your Pain - Click Here! If you wantrepparttar 101119 person to respond by email, by phone or to write to you, tell them how to respond. If you don't tell them to respond they probably won't! Here is how an ad for a herbal pain formula might read:

Live Pain Free! New Herbal Formula with Pain Free Guarantee! To End Your Pain - Click Here Now!

Ad writing or copywriting is an art and you can't learn it all from any one article. But if you will seek outrepparttar 101120 information and spend some time at developing this art, you can see a difference in your response rates. With time, you may even write an award winner that could pull for years to come!

Place Free Ads on 8500 High Traffic websites with one click! Click Here Now! http://1freeclassifieds.com/adland.htm

Learn from a 15 year advertising expert with millions of dollars of sales and the sponsor of 10's of thousands of new program signups.

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