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If you do intend to utilise a pay-per-click option for gaining traffic, you'll first need to work out your current visitors/sales ratio. If on average one out of one hundred visitors to your site makes a purchase then bidding 5 cents for a position on a paid search engine placement will cost you an estimated $5.00 per sale. If your profit margin is $10 per sale, then it's viable. If it's $4, then it's very risky. These figures are only a "guesstimate", but you get idea.
You will find it more beneficial to bid on words and phrases that are not so popular. In comparison to example mentioned previously, a search on "computer parts" showed that top bidder only pays US$.36 for each click; a difference of over $9.60 on term "computer". Using this strategy will cut down costs of each visitor that you acquire. Remember, customers who know what they want to purchase will be more specific in their search criteria.
For web masters who offer a great deal of free content, as we do, a paid search engine placement is usually not an option. In fact, any cost involved with advertising will probably turn out to be a loss, especially if you rely on advertising on your site as your major source of income. If you are in this position, there are a number of other articles on our site that can assist you in generating visitors, without expense.
To view a listing of these articles:
Michael Bloch firstname.lastname@example.org http://www.tamingthebeast.net Tutorials, web content and tools, software and community. Web Marketing, eCommerce & Development solutions. _____________________________________________
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Michael is an Australian Information Technologies trainer and web developer. Many other free web design, ecommerce development and Internet articles, tutorials, tools and resources are available from his award winning site; Taming the Beast.net (http://www.tamingthebeast.net)