If you do intend to utilise a pay-per-click option for gaining traffic, you'll first need to work out your current visitors/sales ratio. If on average one out of one hundred visitors to your site makes a purchase then bidding 5 cents for a position on a paid search engine placement will cost you an estimated $5.00 per sale. If your profit margin is $10 per sale, then it's viable. If it's $4, then it's very risky. These figures are only a "guesstimate", but you get idea.

You will find it more beneficial to bid on words and phrases that are not so popular. In comparison to example mentioned previously, a search on "computer parts" showed that top bidder only pays US$.36 for each click; a difference of over $9.60 on term "computer". Using this strategy will cut down costs of each visitor that you acquire. Remember, customers who know what they want to purchase will be more specific in their search criteria.

For web masters who offer a great deal of free content, as we do, a paid search engine placement is usually not an option. In fact, any cost involved with advertising will probably turn out to be a loss, especially if you rely on advertising on your site as your major source of income. If you are in this position, there are a number of other articles on our site that can assist you in generating visitors, without expense.

To view a listing of these articles:

http://www.tamingthebeast.net/articles/articlemain.htm

Michael Bloch michael@tamingthebeast.net http://www.tamingthebeast.net Tutorials, web content and tools, software and community. Web Marketing, eCommerce & Development solutions. _____________________________________________

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Start by writing down main benefit of your product or service. A benefit is something that fills a need in reader's life. It may be more money or better health. It maybe a service that saves valuable time or just makes life easier in some way. When you know what your main benefit is, start writing headlines using power words to emphasize and magnify your main benefit. Before you begin, it would be wise to read ads for purpose of learning to write ads. You will start to see big differences between ads.... from bland to downright compelling! One person might write 'Eggs for Sale' but next person may make his eggs sound so much better even if eggs are identical! 'Farm Fresh Eggs for Sale!' Now don't those eggs sound much better?

Once you have a headline that you feel can get reader's attention, your next job is to develop 'Interest and Desire'. As with most ads, you will have to do this with a limited amount of words so don't waste them! The reader of your ad should be persuaded that what you offer will solve one of their problems. Let them know that your Herbal Pain Relief Formula really will give them a pain free life once again! Use power words to emphasize benefits they will get if they respond to your ad. Solve one of reader's problems with words and your are just about there!

One of biggest mistakes made by ad writers is when they fail to ask reader to take 'action'. If you have a Herbal Pain Formula website, you might close ad by writing 'To End Your Pain - Click Here! If you want person to respond by email, by phone or to write to you, tell them how to respond. If you don't tell them to respond they probably won't! Here is how an ad for a herbal pain formula might read:

Live Pain Free! New Herbal Formula with Pain Free Guarantee! To End Your Pain - Click Here Now!

Ad writing or copywriting is an art and you can't learn it all from any one article. But if you will seek out information and spend some time at developing this art, you can see a difference in your response rates. With time, you may even write an award winner that could pull for years to come!

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