You can even create a web page that is strictly for such reciprocal link trades. Then make certain not to clutter page with too many links.

You will be fortunate if you can link to 40 or 50 hot prospective web sites that will draw new visitors to your web site.

Track progress of these link trades using one of FREE tracking services so you will know which ones are indeed providing you with new exposure. For a FREE list of FREE Tracking Services send to: mailto:track_ads@emailexchange.org

Using free info these FREE Tracking Services provide, you can then easily determine which sites are actually providing you with those new visitors. Keep those that bring you exposure and weed out ones that are just taking up valuable cyber-space.

Once you determine active reciprocal links visit AltaVista at: http://www.altavista.com/ and enter URL of those web sites to see which other sites are linking to them also.

Now you have found another source of exposure by visiting these new sites and repeating process all over again to establish even more and better reciprocal link partners.

Soon, all our your work will pay off with a steady pumping flow of new daily traffic to your web site.

The first tool is you can drive traffic to your site by offering free advertising. This is a powerful draw if it is marketed right.

The second tool is it enables you to email everyone who submits their ad on your FFA page. FFA sites are setup to automatically email advertiser a thank you email and you, as site owner can include an ad of your own in this email.

The paid versions of these FFA sites allow you to email not only advertisers that submit their ads from your page, but to all of advertisers that submit ads from all FFA pages in that network. This can amount to thousands of emails with your ad going out everyday.

Are paid versions worth money? You have to decide.