Publishing guidelines: Please feel free to publish this

Written by Heather Reimer

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They don't care if your cheese spread is "The cheesiest and darn proud of it." Neither your pride nor your puffery will convince them to buy. All they want to know is, "What's in it for me?" 6. Give something away. An ebook, a free course, or justrepparttar answer to a question, as inrepparttar 100945 example above. Anything to get prospects to make contact and open up a dialogue with you. 7. Be different. Have you noticed lately how many ads promise "work at home and make $10,000 a month"? Your copy has to be original to get attention and be remembered. For example, this headline also sellsrepparttar 100946 work-at-home dream but with a unique twist: "Commute in your slippers." 8. Try to be realistic. People are skeptical of outlandish claims and weary of hype. "How to Publish a Book and Sell a Million Copies." Know how few best-selling authors flog a million copies? More effective would be: "We make it easy to sell 150,000 copies of your very own book." 9. Action! Decide what you want prospects to do and then ask them to do it. Visit your website? Sign up for your ezine? Request an estimate? Click here? Spell it out clearly or they'll read your pretty words and keep reading right on down repparttar 100947 page without stopping to act. 10. Write a couple of different ads so you have several on hand to rotate. Track them to see which ones pull best.

A well-written classified ad can be a great way to launch your promotional campaign without spending a fortune.

Only $25 for a seven-line classified ad! Contact Heather Reimer at She writes action-inspiring ads, web content, newsletters, sales letters, news releases, and brochures.

Popup Advertisements - Good or Bad?

Written by Richard Lowe

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Other's have someone out front screaming "buy this stuff!". These people may wander up and downrepparttar street shouting buzz-words that may or may not attract people into a shop. This isrepparttar 100944 equivalent of banner ads. These might get my attention, but ifrepparttar 100945 shop didn't producerepparttar 100946 goods, then I would lose interest fast. And if shops consistently didn't deliver what was promised, then I would probably just ignore these hawkers altogether.

A really clever shopkeeper might hire someone to run around and plaster brochures to car windows - these are also banner ads and similar things.

Very aggressive shopkeepers might hire some very entertaining jugglers to put on shows - these arerepparttar 100947 strange ads which do weird things withrepparttar 100948 screens. I might look, but I almost certainly won't buy. These can, however, attract many people and some of them are likely to find something inrepparttar 100949 shop to purchase.

Then there are those shopkeepers which send out people to stop shoppers onrepparttar 100950 street and hold an ad in front of their face (this is a pop-up). I find this rude (it's happened in real life) and simply will not buy this stuff. I relate this torepparttar 100951 people at airports (do they still exist?) who try to sell books for donation. I've never bought one because I don't want to encourage their behavior.

A pop-under would be similar torepparttar 100952 above, exceptrepparttar 100953 ad is slipped inrepparttar 100954 shopper's back pocket so they can be surprised by it later.

Gator runs around and with some sleight-of-hand changes as many ads as it can to it's own as they are being handed or shown to patrons.

I hope this is helpful in illustrating how popup advertising fits intorepparttar 100955 overall promotional picture. Each webmaster must decide how to promote his or her site based upon their goals and objectives, as well as their budget and ethics. Ethical webmasters will find means to advertise which produce results without using spamming or other unacceptable means. Unethical webmasters will use whatever technique works regardless ofrepparttar 100956 consequences to themselves, their customers or company and others. They will often appear to have great results, but those are often temporary and fleeting.

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets at - Visit our website any time to read over 1,000 complete FREE articles about how to improve your internet profits, enjoyment and knowledge.

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