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Although HTML newsletters are becoming more and more popular, I still opt for good, old-fashioned text format. If you want to offer HTML newsletters to your subscribers, that's cool. Give them option. But if they're using an older e-mail client that doesn't support HTML, you might as well delete your message before you send it, because they won't be able to read it.
I recommend formatting your e-mail newsletter as a text file. Do not use word processing functions, such as bullets, bold face and italics, because formatting is lost if your reader's e-mail software doesn't support rich text.
Instead of MS Word, I use a text editor called NoteTab Light to format my E-zine. It's a free download and works great because you can set your margins to 65 characters (or whatever you choose) and NoteTab Light does line breaks for you with a few keystrokes.
To download NoteTab Light, visit http://www.zdnet.com/downloads/stories/info/0,10615,24530,00.html
NoteTab Light is highly customizable. To change your user settings, click on View > Options >. Take a look at all of settings and configure to your liking. To configure column wrap, go to Documents, check "Wrap to Column" and put 65 in box. Then when you close out of there, click Document > Update Column Wrap, and, poof, your document will be correctly formatted at 65 character per line. (Note: You may need to make minor revisions to your layout, but it's easier than retyping.)
Once you have a format that meets your specifications, I recommend that you set up a template to use in NoteTab Light for future issues. It'll make your job much easier and quicker. I use templates for everything, including my e-mail newsletters.
For more information about e-publishing, visit following resources on Web:
Email Publishing Digest http://epdigest.com/
Copyright (c) 2001 by Joanne Glasspoole. Joanne Glasspoole is the editor/publisher of CYBER QUEST. Each issue is jam packed with original reports, news briefs, cool Webmaster tools, and more. To subscribe, send email to mailto:Majordomo@lists.kdv.com with "subscribe cyberquest" in the body of your message. Visit Joanne's web site at http://www.glasspoole.com