If you wish to reach higher levels however, you must approach your online venture like every other business, and devote your full time and energy to it.

The collection of email address, from "freebies" however, is a valid method of building a data base. But if you do, remember that there will be undeliverables as time passes. Some ISP's servers will automatically go into a "self protect" mode and shut you down if bounces reach a certain level. For that reason, you must have an emailing package that automatically removes bad email addresses from your database.

It is simply too much work to attempt to do this manually. Your standard email packages, in addition to having a limit on number of emails that can be sent at one time, don't have ability to automatically remove bounces from database.

Once your mailing list exceeds a thousand or so subscribers, if you are sending out a newsletter or bulk "opt-in" email, your best bet is to use a commercial List Server. To prevent spamming, many of List Servers however, use a "double opt in" procedure that requires potential subscriber to verify their subscription request.

If you publish more than one, they make prospect "jump through hoops" to become subscribed to each one, and many people simply won't do it. We use Topica", and they require "double opt in" procedure. We found that a very small percentage of people requesting to be subscribed, actually wound up doing so.

To counteract this, we designed a web page that potential subscribers could simply select publication(s) they wished. This is sent directly to "Topica", and subscribers are sent one confirmation that will add them to multiple lists. Since implementing this, we found that rate of subscribes is right back where it should be.

If anyone would like to use this form, you can see it at: http://adv-marketing.com/business/subscribe2.htm - feel free to use this for your publication, changing of course, our information to yours.

For smaller lists, consider a software package such as "Aureate" which resides on your computer, and allows you to automatically manage your bounces and unsubscribes.

If you do decide to follow publishing route in an attempt to build your business, it can be done. If you do it right way, perhaps concept of "Publish or Perish" does make some sense.

This is just a general list of safelist features, however each safelist has its own unique features and benefits.

How to Use Safelists Effectively Choose a targeted list – if you are targeting Internet Marketers, then don't subscribe to lists that are contain home owners. The more focused list, better your chances of success.

Use a benefit-laden headline in your ad – if you don't capture attention of users in brief second they see your headline, they will pass you by.

Use a follow-up strategy – direct customers from your ad to your web site or your sequential autoresponder. It often takes up to 7 times for users to see your ad before they respond to your offer. Instead of losing them after first message, allow them to see another sample of your offer by following up on them every few days. This will increase your chances of making sale.

Tracking and Testing – track responses to your ads to know exactly which one works and which does not. You can then test which headline pulls best. After a one-month subscription, you will have some idea if safelist is worth staying with. If it isn't, unsubscribe!

If you are getting a good response from free lists, then pay monthly subscription fee, so you can send your ad more often. You will also benefit from all features they provide.

Use several safe lists – subscribe as a free member to several paid lists. Test which safelist pulls best response. Paid safe lists are of higher quality than ones that are free (no paid subscriptions). As a free member you can often send your ad once a week to all members. If response is great, pay your subscription and send your ad more often.

Utilizing Opt-in safelists is one strategy in your marketing arsenal that will quickly determine if your ad will be successful. Now explode your sales by implementing an email marketing campaign.