Sell Back End Products. As long as your ezine supplies helpful information, you can actually pitch your sales talk softly between lines. As long as your ezine is not 99% ads, you can use it to plug any product or service you sell. If you don't have your own products/services, you can plug affiliate programs you may be involved with as well. Just try to keep everything you promote related to theme of your newsletter. If your ezine is health related you should only include health related products to keep it on topic for your target market. As you run sales or specials you'll also want to make your subscribers aware of them. Remember, your ezine is a marketing tool; use it as such.

Drives Traffic. There are millions of websites out there, so what's going to bring me back to yours? An ezine, of course! By emailing your subscribers a newsletter which always includes a link back to your site, you're reminding them to come back again and again -- driving traffic on a consistent basis. How many times have you gone to a website and signed up for their ezine and forgotton about site? I know I have, but when their ezine shows up in my mailbox it reminds me of how much I enjoyed their site and usually results in my re-visiting. This is POWERFUL STUFF.

These are just some of reasons why you need to be publishing an ezine. A website needs a newsletter and a newsletter needs a website. They just go together like Peanut Butter and Jelly. One without other is a weak link in online marketing chain. Don't underestimate importance of your very own ezine. As your list grows you'll have a very powerful marketing tool on your hands, one you can sell to again and again!

Key #4: Create Several Sub-Headings

To better organize your thoughts, divide your article into sub-headings. At times, writing a 500-700 word article can seem insurmountable. Sub-headings make things easier. Instead of tackling entire article at once, try writing one paragraph at a time.

Key #5: "Close The Sale" With A Resource Box

One of worst things you can do is to leave your reader hanging. They've just read your great article, now what? A resource box appears at very end of your article. It's last line that your reader sees. It's your chance to set next step.

Make sure that your resource box is compelling. Make reader jump over to your website, sign up for your ezine, download your latest ebook, claim their free gift -- get creative!

Key #6: Poofread Your Work

Did you catch that? It should've read, "Proofread". Nothing hollers out amateur, newbie, or just plain unprofessional than an article filled with typos and bad grammar. If you don't have an English major in family, hire a proofreader. Their rates are reasonable and they can save you from damaging your reputation online.

Key #7 - Promote, promote, promote

Let's make one thing clear. Without key #7, keys 1-6 are a waste of time. Bottom line, no one will read your article if you keep it stored on a floppy disk in your desk.

You've got to promote it!

How can you promote your article? There are well over a hundred article directories, article banks, free content sites, article announcement lists, and article syndication services out there. And best part is ... 95% of them are FREE!

Plus, there are thousands of ezines that are looking for article submissions. Develop a list of ezines in your target market. Next, e-mail each ezine publisher a copy of your latest article. There are countless stories of individuals who have succeeded using this exact same approach.

Wouldn't you like to get your next article picked up by an ezine with 32,000 subscribers?

Now go on, and get writing!