Publicity and Marketing Magic For Financial Planners: The Four 'More's

Written by Ned Steele


Continued from page 1

That’s what we mean by more credibility. And when you think about it, it’s not really so irrational.

Getting quoted inrepparttar media – which is way different than touting your own self in an ad – means that professional journalists have evaluated you, held you up torepparttar 144513 light, and judged you worthy of being interviewed and quoted.

To use big words, it’s called third-party validation. Instead of you saying you are worthy, they are saying it for you. Powerful stuff, no?

And when you achieve that higher level of credibility, your value inrepparttar 144514 marketplace automatically goes up. You’re that expert who was onrepparttar 144515 TV news last week.

I know of one practitioner who was flabbergasted to experience this effect after he was quoted in his hometown newspaper.

“I was riding to work onrepparttar 144516 trainrepparttar 144517 morning I was inrepparttar 144518 paper,” he recalls, “and I couldn’t believe what happened. One of my neighbors sawrepparttar 144519 story – someone who knew me – and he asked me to autograph it.”

His value went up. And, before long, so did his business. The fourth “more.”



Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


For Financial Planners, Marketing and Publicity Is About You

Written by Ned Steele


Continued from page 1

“I’m too small,” they’d say. “No one inrepparttar media cares about me." "I can’t compete withrepparttar 144512 big guys.”

To which I say, baloney! After which I say, yes, you can.

And after which I cite an old African proverb:

“Anyone who thinks you can be too small to make a difference has never spent a night alone in a closed room with a mosquito.”

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


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