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Instead, invest time in coming up with information that will appeal to reporter and to her readers. Useful information gets – and keeps – a reporter’s attention much better.
And after you compile that information, make sure that it's going to be easy for reporter to find you when they want to use information. Every piece of paper or email you send media must have your contact information: phone, fax, mail, web site address, and e-mail. Putting it on outer folder, or top sheet alone, just isn’t enough.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.