HOW MANY HOURS: A large number of hours will be spent planning and shaping your publicity campaign for media market. The preparation of media market research and polishing of media release may seem painstaking, but when done right, they are well worth effort. After initial launch of campaign, be prepared to spend at least an hour or two each day maintaining it: conducting numerous media follow-ups and making new media pitches, (emails, faxes, mailings and phone calls); fulfilling media requests (forwarding product photos, media kits/product samples, arranging interviews) and tracking/clipping articles and features.

Here's a brief rundown on number of hours that may be involved in a typical campaign: (These hours are averaged estimates. Many PR specialists might be able to get work done more efficiently for you.)

CAMPAIGN LAUNCH Media Release Writing/Editing: 5 hours Media Market Research: 15 hours Media Distribution: 10 hours ------------------------------------------------------------------ TOTAL LAUNCH HOURS: 30 hours

CAMPAIGN MAINTENANCE: 30+ hours /month (3-Month Campaign) (90 hours) ------------------------------------------------------------------- TOTAL CAMPAIGN HOURS -120+ work hours

If you have time, staff and expertise to launch your own campaign, then take advantage of media and get your message to them. But if your expertise lies in another area, and you or your staff lack publicity generating skills (or have little or no experience in dealing with media) it might be best to hand it off to someone who can make sure its done right - first time. Ask yourself these questions when deciding whether you can handle your own publicity campaign:

· Do I have expertise and time to get it done effectively without hampering my current workload or that of my staff? · Do I have writing capabilities to put together a media release or feature pitch to which editors, reporters and producers will respond? · Do I have resources to conduct media research and distribute my release to those media outlets?

If you answered "yes" to all, not just some of these questions, then perhaps you can benefit from launching your own publicity campaign. Best of luck!

You can also establish your families medical and dependent care plan under your corporate entity, and it is tax deductible. Worried that you're not making enough money from your business to use these options. I'm not saying that forming a corporation is for everyone at first. You need to talk with a tax attorney who has experience with forming and managing corporations. Set your options according to size of your company.

Now, for cons of having a corporation. The one major con for small business owner is double taxation. The money that you allocate to yourself as salary is taxable at corporate rate. However, it is also taxed again when you declare this income on your personal income tax return. What you have to do is decide if pros associated with forming a corporation out weigh cons.

I have only scratched surface on subject of corporations. I advise you to start by reading following books:

Rich Dad, Poor Dad By: Robert Kiyosaki Cashflow Quadrant By: Robert Kiyosaki Multiple Streams of Income By: Robert G. Allen Loop-Holes of Rich By: Diane Kennedy, C.P.A.

You can purchase these books at discount rates at:

http://entertainmentmust.vstoremisc.com

or visit my web site listed below.

I hope this article got your attention. Now you have to do research. Read books I suggested, and talk to a good tax attorney with experience in forming corporations. If you have any questions, feel free to email me anytime.