Publicity: Marketing-Minded Financial Planners, Never Say These Words to a ReporterWritten by Ned Steele
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You think: “Unfair! These guys lose half stuff they get sent!” True, but remember, they do own printing presses. If you want to reap many benefits of free publicity, you have to stay on their good side. What works better is to find a credible reason to follow up. For example: “Hi, Jen. Since I sent you that release last week on how to buy U.S. Government bonds, Congress passed a new law that makes it even easier.”
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
| | Publicity: When Calling a Reporter, Keep it ShortWritten by Ned Steele
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Before you call a reporter, pick your best two story ideas. Take a few minutes to rehearse your explanations of stories, then make your call. If reporter isn't interested, don't be discouraged. Thank them politely for their time, and then make a note to call them back in a month with two more story ideas.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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