Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Written by Ned Steele


Continued from page 1

You think: “Unfair! These guys lose halfrepparttar stuff they get sent!” True, but remember, they do ownrepparttar 145534 printing presses. If you want to reaprepparttar 145535 many benefits of free publicity, you have to stay on their good side.

What works better is to find a credible reason to follow up. For example: “Hi, Jen. Since I sent you that release last week on how to buy U.S. Government bonds, Congress passed a new law that makes it even easier.”

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


Publicity: When Calling a Reporter, Keep it Short

Written by Ned Steele


Continued from page 1

Before you call a reporter, pick your best two story ideas. Take a few minutes to rehearse your explanations ofrepparttar stories, then make your call. Ifrepparttar 145533 reporter isn't interested, don't be discouraged. Thank them politely for their time, and then make a note to call them back in a month with two more story ideas.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


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