Public Domain

Written by Kevin Sullivan

Continued from page 1
education in America today? What would happen if someone typed in ""? Misspellings of your domain count justrepparttar same asrepparttar 108325 correct one. Poor spellers, after all, need your services as much asrepparttar 108326 good ones do. If you're in doubt, find some people that don't already know your company's name. Tell themrepparttar 108327 name, and then have them write it out on paper. You might be surprised atrepparttar 108328 creative variations of your name they'll come up with. Reserve those "mistake" names- they'll count as hits, too. Real-life example- Hewlett-Packard. Notrepparttar 108329 easiest name to spell, right? Their official website at can also be reached by,, and other assorted misspellings. OK, you make widgets. You should have "". If you make red widgets, you should also own "". If you make small widgets, you should get "" and so on. You spend your time marketing these product names, you should expect that someone would remember it and go looking for it online. Real-life example- Procter & Gamble. P&G owns around 200 domains, including,,,, and many, many more.

Having these domains gives you a competitive advantage. You can get more traffic just from these simple tricks. I've seen webmasters spend a lot of money on advertising, hiring search-engine submission specialists andrepparttar 108330 like. Now thatrepparttar 108331 cost of domains has dropped more than 50% inrepparttar 108332 past year (less than $15.00 atrepparttar 108333 company I consult for), it's actually one ofrepparttar 108334 more affordable things you can do to getrepparttar 108335 eyeballs to your site.

Kevin Sullivan is a consultant for the domain registrar Kevin has been in the domain registration business for about 2 years, ever since ICANN mandated open competition. Kevin can be reached online at or by emailing"

Domain Name Dispute Resolution

Written by John MacKenzie

Continued from page 1

3.The domain name has been registered and is being used in bad faith.

A series of examples of bad faith are given inrepparttar ICANN policy document.

A recent case heard byrepparttar 108324 WIPO arbitration and mediation centre demonstratesrepparttar 108325 effectiveness ofrepparttar 108326 procedures. In Digitronics Inventioneering Corporation -v- @Six.Net Registeredrepparttar 108327 two domain names in question were "" and "". The complaint was submitted electronically torepparttar 108328 WIPO Centre on 17th January 2000 and a Panel appointed. The claimant alleged thatrepparttar 108329 domain name holder had no rights or legitimate interests in respect ofrepparttar 108330 domain name and thatrepparttar 108331 domain name had been registered in bad faith.

The Panel decided thatrepparttar 108332 respondent had been known byrepparttar 108333 domain name "Sixnet" even though it had acquired no trademark or servicemark rights. Asrepparttar 108334 complainer had failed to establish that @Six.Net had no rights or legitimate interests inrepparttar 108335 domain namerepparttar 108336 application was refused. Of particular interest isrepparttar 108337 fact thatrepparttar 108338 respondents were a Canadian company andrepparttar 108339 claimants were registered in New York. Usingrepparttar 108340 WIPO Panel complex jurisdictional problems were avoided. The decision was issued on 1st March 2000 only six weeks afterrepparttar 108341 claim was raised.

Usingrepparttar 108342 WIPO arbitration and mediation centrerepparttar 108343 parties were able to come to a cost effective resolution to an International dispute withinrepparttar 108344 specified timescale of between 45 and 50 days.

John MacKenzie is a Solicitor Advocate and Associate with Masons in Glasgow. He advises IT companies on Internet, intellectual property and data protection issues. If you would like more information on the domain name dispute resolution process, or have problems with domain names then please contact John MacKenzie on +(44) 141 248 4858. You can e-mail him at

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