So answer is rather simple change your internal definitions to what you truly desire and life will start picking up. The brain is like a car if you don’t have control you will get killed but if you do, it makes your life easier.

The Key is Focus, have a very clear vision of what you want and train your mind to focus it’s power to one purpose. It is coordinated and massive action towards a goal that gives you result.

To conclude a word about failure, it simply Does NOT exist. Feedback is right word to use. Feedback is your Compass in life without it you are lost.

•Life-Time Value. How profitable a given customer is over time defines your LTV or Life-Time Value. Companies spend ten times more to acquire a customer than to keep a customer. However, existing customers are more likely to purchase again, spend more money, and therefore become more profitable. If you don’t know your LTV, then how do you know how much money to spend and on which customer segment?

•Demand Forecasting. Every customer buys on a cycle. So this means that you should track cycle times and variance to increase accuracy of your forecasting and loyalty of customer. Do you know when your customers need to reorder?

•Improve Lead Quality. Do you have methods in place to measure conversion potential of each lead? Lead generation activities (i.e. forms) should pre-qualify every new lead so that you can take right follow-up actions for marketing offer. Strong leads produce strong sales.

•Increase Awareness. To keep sales pipeline full of good quality leads you must continuously increase awareness of your company and solutions that it provides. Public relations is more efficient at building awareness than advertising, yet many companies spend wildly on advertising and trade shows while neglecting to fund public relations efforts much at all. Increase your name recognition, not your budget.

•Reduce Discounting. Discounts represent deficiencies in sales & marketing processes, which means that you should use them sparingly. Instead, determine root cause and then fix process that’s causing need to discount. Show customers added value, and they won’t focus on price.

•Train Personnel. Provide your sales & marketing personnel with regular formal training. This will arm them with better product knowledge, as well as presentation, negotiating and selling skills that will improve effectiveness. This will boost both employee morale and bottom line – a win-win.

Control of Sales and Marketing Policy and Procedures

Improve your sales cycle efficiency. Reduce your marketing expenses. Tie it closer to your customer’s buying cycles. And take control of your sales and marketing program to let it work for you.

Improvement with Well-defined Policies and Procedures

With well-defined processes and procedures in place, you will increase efficiency by reducing ineffective sales and marketing programs. And, again, we make such improvements to create more cash on hand – all toward that million dollar goal and to cross finish line.

Next week, we will hurdle final $250,000 mark with Accounting Payables function – so close you can see it.