Feelers These are emotional people, often making spur of moment purchases. By creating right mood and stirring right feelings, these people are motivated buyers. HOTBUTTONS: Positive reinforcement, vivid and picturesque copy

Benefiters Exactly like their title, benefiters want to know about benefits of what you are selling. You need to show these people how your product or service will help them reach their goals. HOTBUTTONS: Wants and needs focused copy

Sense of Priders These people respond to offers that give them a sense of pride, meaning and visualization. HOTBUTTONS: Strong symbols and positive images: vision, dreams, goals, big picture.

And there you have six personality traits that we all share as human beings. Try to use as many of hot buttons as you can to increase your sales and profits exponentially.

To find out approximately what percentage of your market belongs to each category, try this simple test. Write six ads. Formulate each ad to appeal to a specific group of personality traits. Run each ad once in your regular advertising spots and track results of each ad. Try this approach with different publications. You'll be surprised, different publications appeal to different segments of personality trait scale.

Good luck with your marketing, have fun and I'll see you on beaches of world.

Everybody likes to feel special. The surest way to make a hit with customers is to give them red carpet treatment. Make a fuss; pamper them and give them your undivided attention. Ask about their families, their hobbies, their interests. Treat them as fascinating, unique individuals. Let them talk about themselves and their interests and you'll ensure their loyalty.

As you welcome customers, show understanding, and make them feel special from moment they walk in door, you'll be successful every time.

What you're doing is establishing an emotional bond with your company, and that can be incredibly powerful. Customers will even overlook some negatives, like higher prices, if they like feeling of doing business with you.

On other hand, a company that takes its customers for granted or treats them like account numbers won't generate any customer loyalty.

And when there's no loyalty, very soon there's no business.

© Market Leaders Limited

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