Psychology - the Magic Selling Ingredient

Written by Pamela Heywood

Continued from page 1

The main point with words is to get torepparttar emotions of your visitors. It has been said time and time again, but all anyone is interested in, is what your product or service will do for them. They do not care who you are or how many bells your widget has: they want to know if it will save them time or money, make them more desirable torepparttar 127415 opposite sex or solve some problem they have. You need to show themrepparttar 127416 problem and how your offer solves it for them.

Some of these things are seemingly very small, simple and insignificant, which isrepparttar 127417 beauty of them and, atrepparttar 127418 same time,repparttar 127419 very reason why most people will overlook them. Usingrepparttar 127420 right format in terms of colour, design and wording will have psychological influence on your visitors, which turns them into subscribers, buyers or whatever it is you desire.

Great to have power, isn't it?

I know, I know, it all sounds awfully manipulative and inrepparttar 127421 wrong hands, I'd tend to agree with you. But I am not talking about making people do something against their will. I am saying that this is nature and harnessing it: guiding people inrepparttar 127422 direction that they would naturally go, is a far more logical way of obtainingrepparttar 127423 result you require.

Think aboutrepparttar 127424 rules of Judo or Karate, where you utilise your opponent's own strength to gain advantage. Pushing them further inrepparttar 127425 direction that they were already going will have them over a lot easier than it would have if you'd struggled to use your strength against them inrepparttar 127426 opposite direction.

The same goes for mental engagements. People - that includes you and me, whether we wish to admit it or not - do react in almost predictable ways to these stimuli. It is our nature: instinct and it surely makes sense to work with that, rather than against it.

Otherwise, you are fighting against people and nature: giving yourself an uphill struggle, creating an unnecessary battle and a hurdle to be overcome. Don't make it hard for yourself or your prospective clients. Know who they are and what they need, fulfil that and you are well on your way to success.

Pamela Heywood is webmistress of - Building Your Online Business Instinctively. Subscribe to the weekly TuCats Mewsletter (sic) and get regular FREE hints, tips, articles and resources.

3 Mindset Changes To Increase Your Sales And Profits

Written by Noel Peebles

Continued from page 1

Once they perceive you one way, that's it. They put you into a category and file you away in their minds as a certain type of person or business. The only way to change that perception is to become a different kind of person or business in someone else's mind so thatrepparttar majority overwhelmsrepparttar 127414 minority. You haven't changed their mind, somebody else has.

Marketing is not a battle of products, it's a battle of perceptions. It does not matter if you haverepparttar 127415 best product or service, it's what people think that counts.

Think Of Your Product As A Service These days there's no shortage of "me too" products and short lived technological advantages. It can be difficult to find a point of difference for your product to own in your customers mind.

So, here's a thought. When thinking about competitive differentiation for your product don't consider only repparttar 127416 physical aspects of your product. Instead think of your product as a service. What isrepparttar 127417 service it provides? What arerepparttar 127418 "experiences" it offers to a customer? The answers to these questions will be more fruitful in developing your marketing strategy than just focusing onrepparttar 127419 physical aspects.

Noel Peebles BUSINESS OWNERS: The Quick And Easy Ways To Get Better Results From Your Advertising...Increase Your Sales At Higher Profit Margins Than You've Ever Done Before. FREE newsletter. FREE ebook.

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