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Let me give you an example...
Let's say you have a restaurant with very tasty food at a reasonable price. There are other restaurants nearby (your competition) but their price is higher or their food isn't as good as yours. So people keep coming to your restaurant.
Why? Because you're unique. Get your prospects to see you as
only solution to their problems. This is key to success of every business.
STEP 5: Gain Your Prospects' Trust
If you've been surfing Internet for a while, you know there are many dishonest, so-called "experts" out there who use hype and trick to sell their products. They give promises that they can't deliver, and it kills people's trust.
That's why you need to gain your customers' trust. Show them you're a real expert. Make them believe that you know what you're talking about. You should prove to them that you're an honest person and really want to help them. Here are some tips:
* Publish your own newsletter to establish your credibility and build a strong relationship with your customers * Write valuable articles and give them away for free * Treat your customers like gold because that's what they are * Be honest, nice and friendly * Love your customers and do your best to help them!
STEP 6: Sell Backend Products
What's a backend? It's something you sell to your customers after they make their first purchase from you. Selling backend products is one of most essential parts of your marketing strategy, because when someone buys something from you and he's happy with his purchase, it's easy to sell to him again.
I give you an example.
Let's say you make a lot of sales selling cleats. You spend a lot of time and money turning your visitors into customers, but once they buy from you, you'll lose them forever.
Then you decide to use lifetime value of your customers to sell football T-shirts (your backend). You email people who bought cleats to promote T-shirts. In a couple of days, 10% of them buy second product, too. Just by sending a short promotional email, you've generated a lot of sales.
Your customers bought from you once and are happy with their purchase. When it comes to buying a football T-shirt, who do you think they will turn to? Will they come to someone they know and trust or someone else out there?
That's power of backend selling!
You can sell anything as a backend, as long as it's related to your main product and you know your customers are interested in it. Affiliate programs are a great way to backend your product.
Although it's easy to sell backend products, you should never recommend a book you've never read or a software program you haven't tried. Your customers trust you and believe everything you say. If they buy product you recommend and aren't satisfied, they'll lose trust and it will destroy your reputation... and your business.
Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you'll find creative email marketing ideas and helpful resources to start your own highly profitable email marketing campaign.
