Protecting your on-line real estate

Written by David Seitz

Continued from page 1

You can also contact General Information Services and requestrepparttar Information Dissemination Organization's US Patent and Trademark Catalog (ask for it by name). This is a free catalog and contains detailed information on all aspects of copyright protection. 1-800-786-9199

You can request trademark and patent sales information from 1-800-972-6382

Take time out today and see what is available to you. Why wait until you are a victim? Takerepparttar 108209 time to researchrepparttar 108210 above resources. Many people do not realize thatrepparttar 108211 copyright registration fee is only $20. Keep in mind that federal trademark and patent registration fees are much higher, but a copyright may be all that you require to securely document your work.

Federal trademarks can be very expensive, but in some states - Tennessee, for instance - you can register your trademark withrepparttar 108212 state for as little as $5. This protects you from others within your state stealing your information, and should be done even for company names, logos, slogans, etc. Contact your Secretary of State's office in your state capitol for more information.

The US Patent and Trademark Office placed its trademark database online. Now you can searchrepparttar 108213 database directly at. Do you know how expensive a patent search can be? Do it here free: mdb/

I stress to you once again - DO NOT PUT IT OFF. The longer you wait,repparttar 108214 less likely you will be to bother doing it at all. Your copyright registration will be good for many years and only takes a little time to complete.

David Seitz - CEO Virtual Imagination Inc. Published by: Virtual Imagination Inc. Brought to you by The Helping Hand Internet Marketing Newsletter. grab your free subscription now:

Copywriting: Techniques for a Great Body!

Written by Wild Bill Montgomery

Continued from page 1

6) Clear & Concise

Keep your ad copy free of clutter. Don't use words that aren't needed. You are wasting your readers' time, weakening your sales message and taking up valuable space that could be better served in your interest. Your readers ' attention span is short and they are usually in a hurry. Avoid redundancies, over-worded phrases and other poor writing mistakes that serve no other function than taking up space. Provide specific and concrete information in a clear and straightforward manner. The more specific you arerepparttar less chance your readers have of misunderstanding you.

7) For God's Sake, Get torepparttar 108208 Point

Be direct and torepparttar 108209 point. There is not time for beating aroundrepparttar 108210 bush or to keep your reader guessing.

Next torepparttar 108211 headline,repparttar 108212 first paragraph of your ad copy isrepparttar 108213 most important text in your work. The first paragraph, better known asrepparttar 108214 "Lead" paragraph, is what draws inrepparttar 108215 reader. If your lead paragraph is uninteresting torepparttar 108216 reader, they will surely move on. Move right into your primary selling point. Don't waste time with introductions and explanations. If you must use them, use them later. Your ad copy should berepparttar 108217 essence of sell fromrepparttar 108218 first word torepparttar 108219 last. Looserepparttar 108220 fluff and fringes. They're for weddings not ad copy.

8) There's No Place for Sexism or Racism

I was listening to an ad on a college radio station inrepparttar 108221 middle ofrepparttar 108222 summer semester. It was an ad for a local business. Duringrepparttar 108223 course of this 30-second ad they managed to insultrepparttar 108224 Korean, Chinese, Japanese, Thai and all women everywhere. Now needless to say that any type of racist or sexist attitude doesn't go far in advertising. But here we have a student population, which duringrepparttar 108225 summer, byrepparttar 108226 statistics taken each year, is almost 30% of oriental origin and 65% female. Not only was this commercial poor advertising, but just plain stupid.

Gender bashing, racist remarks and general rudeness offends people. You don't sell by offending others. The hardest of them to deal with isrepparttar 108227 use of gender in your copy. How do you handle it? Instead of "service man", it's "service person". Instead of "his", it's "his/hers". There are however a couple of other ways to help deal with this problem. One is two use plurals. Instead of his or her, try they, them or theirs. Another is to rewrite your copy taking out any reference to sex at all. You may even try alternating sexes throughrepparttar 108228 ad copy.

Well, that's it for now, hope you're walking away with more than you came with.

Listed above are just a few techniques that you can use to help you write better ad copy.

Remember good copy sells, but great copy sells well!

Wild Bill Montgomery ATTENTION: Are You Tired Of Fooling Around Yet? When It's Time For You To Get Down To Business, Get The Best In Marketing & Business Information! To Subscribe & Get Your FREE Reports & Software go to

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