Prophesying Profit in CyberSpace . . .

Written by Philippa Gamse

Continued from page 1

Incorporaterepparttar questions that are most frequently asked duringrepparttar 134701 buying process, perhaps in an online survey that can be e-mailed to you as a lead.

5. Do you want "hits", or qualified leads?

Decide whether you want as much traffic and as many responses as possible from your site, or whether you would prefer only to hear from serious buyers. A nonprofit organization might want many people to see its message, but most businesses have a specific focus.

If you decide to qualifyrepparttar 134702 responses that you get fromrepparttar 134703 site, how will you do this?

6. Do you have a promotion plan and budget?

Evenrepparttar 134704 best designed Web sites need effective online marketing to generate traffic. You will need a strategy to position your site as well as possible inrepparttar 134705 Internet search engines and directories.

There are also many ways to promote your site "Beyondrepparttar 134706 Search Engines" - a tipsheet of ideas for doing this can be requested at

Remember that marketing your Web site is an ongoing activity, and allocate time and resources to this.

7. How will you measure your success?

If you have made decisions on all these issues, you will need a way to evaluaterepparttar 134707 results of your site againstrepparttar 134708 goals and outcomes that you set.

Your traffic analysis reports can provide really valuable information about your visitors. This can be used to improve your Web site, and your marketing (both online and offline).

The reports will tell you how many users come to your site, which search engines and keywords they are using to find you, which pages of your site arerepparttar 134709 most popular, and which are rarely accessed. So, think before you leap, and may your business prosper in Cyberspace!

Philippa Gamse, CyberSpeaker, is an internationally recognized e-business strategist. Check out her free tipsheet "Beyond the Search Engines" for 17 ideas to promote your Website: Philippa can be reached at (831) 465-0317 or

Learning Tools

Written by Paul Siegel

Continued from page 1

> TEMPLATES - These were used to define a format, a procedure, a way of doing things. For example, templates have be used to define a business plan. All a user need do is followrepparttar template and fill in his own detail to preparae his own business plan

> CALCULATORS - On sites dealing with real estate, finance, engineering and other areas where numbers are important, you would find calculators that enable visitors to do their own figuring and thus learning.

> MODELS AND SIMULATORS - Sites selling sophisticated products and services may have presented a model or simulator whichrepparttar 134700 visitor may use for learning. For example, some investment sites used a simulator to enable a visitor to invest fictitiously and see how his investment develops over time

> EBOOKS - Why not combine many ofrepparttar 134701 above elements into a focused ebook? Ebooks are available on a parade of subjects

Dynamic Learning

Dynamic sites, sites with oscillating banners, turning spheres or flashing alphabet letters, have become very common inrepparttar 134702 last year or two. But none of thse things has contributed to repparttar 134703 improvement of visitor learning.

The ViewletBuilder, by, isrepparttar 134704 exception. Here you have a software package that enables you to build a learning sequence of slides showing how to accomplish a specific task or procedure. Althoughrepparttar 134705 viewlets can be impressive, this is not their primary purpose. They are vehicles for learning. Dynamic learning.

To obtain an idea of how valuable something likerepparttar 134706 ViewletBuilder may be, visit JimWorld's Free Site Templates, at Here he has a large number of viewlets - some made by Jim, some made by others - to help you in designing and building a website. He calls them templates. Here are 5 ofrepparttar 134707 many topics covered:



> FrontPage

> Paint Shop Pro

> Dreamweaver

Amongrepparttar 134708 companies using ViewletBuilder (according to their website) are Proctor and Gamble, Home Depot, Sony and Cnet.

Future Learning

The dynamic way to learn inrepparttar 134709 future will, of course, be from videos. But for videos to be used by Learning Fountans,repparttar 134710 cost of broadband would need to decrease enough to make it available torepparttar 134711 vast majority of Internet users. This may take some time.

Inrepparttar 134712 meantime,repparttar 134713 ViewletBuilder and competing products will do fine. Remember, a visitor may access a viewlet with a 56K modem and without having to download a plug-in.

Paul -the soarING- Siegel is a provocative Internet speaker and

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