Incorporate questions that are most frequently asked during buying process, perhaps in an online survey that can be e-mailed to you as a lead.

5. Do you want "hits", or qualified leads?

Decide whether you want as much traffic and as many responses as possible from your site, or whether you would prefer only to hear from serious buyers. A nonprofit organization might want many people to see its message, but most businesses have a specific focus.

If you decide to qualify responses that you get from site, how will you do this?

6. Do you have a promotion plan and budget?

Even best designed Web sites need effective online marketing to generate traffic. You will need a strategy to position your site as well as possible in Internet search engines and directories.

There are also many ways to promote your site "Beyond Search Engines" - a tipsheet of ideas for doing this can be requested at http://www.CyberSpeaker.com/

Remember that marketing your Web site is an ongoing activity, and allocate time and resources to this.

7. How will you measure your success?

If you have made decisions on all these issues, you will need a way to evaluate results of your site against goals and outcomes that you set.

Your traffic analysis reports can provide really valuable information about your visitors. This can be used to improve your Web site, and your marketing (both online and offline).

The reports will tell you how many users come to your site, which search engines and keywords they are using to find you, which pages of your site are most popular, and which are rarely accessed. So, think before you leap, and may your business prosper in Cyberspace!

> TEMPLATES - These were used to define a format, a procedure, a way of doing things. For example, templates have be used to define a business plan. All a user need do is follow template and fill in his own detail to preparae his own business plan

> CALCULATORS - On sites dealing with real estate, finance, engineering and other areas where numbers are important, you would find calculators that enable visitors to do their own figuring and thus learning.

> MODELS AND SIMULATORS - Sites selling sophisticated products and services may have presented a model or simulator which visitor may use for learning. For example, some investment sites used a simulator to enable a visitor to invest fictitiously and see how his investment develops over time

> EBOOKS - Why not combine many of above elements into a focused ebook? Ebooks are available on a parade of subjects

Dynamic Learning

Dynamic sites, sites with oscillating banners, turning spheres or flashing alphabet letters, have become very common in last year or two. But none of thse things has contributed to improvement of visitor learning.

The ViewletBuilder, by Qarbon.com, is exception. Here you have a software package that enables you to build a learning sequence of slides showing how to accomplish a specific task or procedure. Although viewlets can be impressive, this is not their primary purpose. They are vehicles for learning. Dynamic learning.

To obtain an idea of how valuable something like ViewletBuilder may be, visit JimWorld's Free Site Templates, at http://www.freesitetemplates.com. Here he has a large number of viewlets - some made by Jim, some made by others - to help you in designing and building a website. He calls them templates. Here are 5 of many topics covered:

> HTML

> FLASH

> FrontPage

> Paint Shop Pro

> Dreamweaver

Among companies using ViewletBuilder (according to their website) are Proctor and Gamble, Home Depot, Sony and Cnet.

Future Learning

The dynamic way to learn in future will, of course, be from videos. But for videos to be used by Learning Fountans, cost of broadband would need to decrease enough to make it available to vast majority of Internet users. This may take some time.

In meantime, ViewletBuilder and competing products will do fine. Remember, a visitor may access a viewlet with a 56K modem and without having to download a plug-in.