In effect, brochures printing companies have realized power and capability of Internet in motivating possible clients to avail of their services. These companies use instant brochures printing quote system where clients can actually get printing quotes online for free. These quotes show price for minimum run based on format of your printing job. It consists of production of film and plates, electronic processing of your file, setup of your job on a four-color press, and trimming of your job to final size. Printing quotes help us to evaluate prices between printers when you don't have extra time to do so.

Indeed, brochures continue to be in-demand nowadays. For businesses that haven’t tried these advertising materials, this might be perfect time for you to make use of these multipurpose brochures.

3. A special VIP/promotion list.

If I like what I see, and you give me chance to receive *special offers* that will save me money at your site, I'll be sure to sign up for your list. For example, one site I love buying from is http://www.BlueFly.com. They offer designer clothes and accessories (e.g. BCBG, Fendi, Prada — I'm salivating right now!) at discount prices with exceptional customer service. Throughout their site and when you place an order, there are invitations to sign up for "discounts, exclusive offers, and first looks." Count me in!

4. A free special report or e-book.

Here's another neat idea — give people a special report or short e-book related to your topic of interest. Not sure where to start? Try a top-10 list of tips, a list of relevant resources, or a collection of articles you've already written. The more "how-to," better — give me real, useful information. But of course make sure it implies that YOU and YOUR BUSINESS are best resource in end. This is a delicate balance to achieve, but it's not as hard as you may think. And at end of your content, tell me how your services/products will further help me. (Again, lead me on to next step.)

5. Don't forget to follow up!

Once you capture a list of prospects, you'll need to contact them again. We'll cover art of follow up in an upcoming article. Of course, if you're publishing an e-zine, that's already set. (Hooray for e-zines!)

(c) 2002 Alexandria K. Brown

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