Promotion Is The Key To Success

Written by David Bell

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Sending promotional items out by post such as newsletters or leaflets can, like email, be very hit and miss. It is virtually impossible to knowrepparttar person you are mailing to, what their circumstances are, whether they are even onrepparttar 134889 net or not and if they really will be interested in what you are sending to them. Again it is better to target specific individuals and groups. For those that are trying to find what may be on your site, but don't know your URL, search engines are by farrepparttar 134890 best way of getting 'hits'. Getting your site positioned high up on a search engine is a highly difficult and complicated matter, but if you get it right it can reap substantial rewards! There are numerous search engines, such as Yahoo! and Excite, and registering with most is free. There are sites that will submit your URL to several search engines, but to be effective, your site needs to be submitted regularly. E-commerce is now a major commercial tool used by businesses world- wide. If you have something to sell, sell it onrepparttar 134891 internet! It is estimated that 10,000 new users are logging onto 'the net' every week and any company worth it's salt will now have a site and a facility for people to buy it's products on-line. The process is simple and quick for customers, just a few clicks of a button is all it takes. And that simplicity means they are more likely to come back again and again! Keeping in touch with colleagues and friends, wherever they are, has never been easier. E-mail can be accessed anywhere inrepparttar 134892 world as long as you have a PC and a modem. The facility can be used to send promotional information, special offers or just a simple 'hello' to customers aroundrepparttar 134893 world. By maintaining regular contact, customers feel wanted, even when they're not necessarily buying your products! And it helps in building up a personal relationship. I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at , a leading Search Engine Optimization services firm and Advertising Agency.

"Keep Your Audience"

Written by Deborah Anderson

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5. Personalized responses Do you receive feedback from your subscribers or visitors? Respond to them personally and they will see that you are a real person that not only cares about their needs and wants, but understands their needs and wants.

6. Feedback Offer your subscribersrepparttar ability to offer feedback and ask questions, both on your web site and through email. You want to be approachable or they will keep searching.

7. Free Exposure Offer your readersrepparttar 125268 opportunity to advertise themselves. If you focus entirely on yourself, your business, your web site, etc., you will cause your readers to feel you are so stuck on yourself that you have no idea what is going on around you. People always love to talk about themselves, let your readers do so - they will appreciate you for it.

8. Keep it Resourceful People vary. Some like philosophical articles, some how-to. Some like quick tips. Some like contests. Whoever your subscribers are, they are most likely all looking for something that they can get out of your ezine (preferably for free). Give them something resourceful. Give them something that they can use to better themselves and/or their business or whatever their interest. Help them grow and they will be more likely to be receptive to what you publish.

9. Give them something free Just like #9 above, offer free stuff to your subscribers. Let them have a "taste" of what you are offering. If you truly are an ethical personal offering valuable products or services, they will be back. 10. Contests & Specials What benefit is it to your subscribers to remain subscribed to your ezine? Offer them subscriber-only specials or contests. They will want to viewrepparttar 125269 next publication to see if they have won anything or to see what they can get for free or reduced prices

This is by far, not an exhaustive list, but hopefully it will get you thinking as to how to keep your audience.

To sum it all up - Think of your audience first and they will remember you.

Deborah Anderson is the editor of Webmaster Tips Weekly and she provides the "Web Tips" column for use in ezines and web sites across the internet - free. Subscribe free to WebTipsDigest to receive 7 Web Tips per week for your free use. Visit

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