Promotion Is The Key To Success

Written by David Bell


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Sending promotional items out by post such as newsletters or leaflets can, like email, be very hit and miss. It is virtually impossible to knowrepparttar person you are mailing to, what their circumstances are, whether they are even onrepparttar 124510 net or not and if they really will be interested in what you are sending to them. Again it is better to target specific individuals and groups. For those that are trying to find what may be on your site, but don't know your URL, search engines are by farrepparttar 124511 best way of getting 'hits'. Getting your site positioned high up on a search engine is a highly difficult and complicated matter, but if you get it right it can reap substantial rewards! There are numerous search engines, such as Yahoo! and Excite, and registering with most is free. There are sites that will submit your URL to several search engines, but to be effective, your site needs to be submitted regularly. E-commerce is now a major commercial tool used by businesses world- wide. If you have something to sell, sell it onrepparttar 124512 internet! It is estimated that 10,000 new users are logging onto 'the net' every week and any company worth it's salt will now have a site and a facility for people to buy it's products on-line. The process is simple and quick for customers, just a few clicks of a button is all it takes. And that simplicity means they are more likely to come back again and again! Keeping in touch with colleagues and friends, wherever they are, has never been easier. E-mail can be accessed anywhere inrepparttar 124513 world as long as you have a PC and a modem. The facility can be used to send promotional information, special offers or just a simple 'hello' to customers aroundrepparttar 124514 world. By maintaining regular contact, customers feel wanted, even when they're not necessarily buying your products! And it helps in building up a personal relationship. I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.


If You Build It, They Will Come...

Written by Adrian Kennelly


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Reciprocal Linking Whilst somewhat frowned upon, and generally thought to not be as valuable as one-way linking (see below) for search engine optimization, a relevant reciprocal linking campaign can be an important traffic generating tool. swap links with sites in a related, but non-competing, business to your own. It isn't really a good idea to link to competitors; although visitors will be interested in your product, there is a good chance you will lose them to your competitor, especially if their website or product is better or looks better than your own. Not a desirable outcome. For example, a web hosting site could link to a site that sells scripts and programs; visitors to one will more than likely userepparttar other, butrepparttar 123220 sites are not in direct competition. You can also swap links with web directories that require a reciprocal link.

One-Way Linking Consideredrepparttar 123221 best form of link for SEO purposes, this can also be a good source of traffic. There are a number of ways of getting one-way links. The easiest is submission to free web directories (see above). Another good source is by writing articles relevant to your site or industry, putting a resource box atrepparttar 123222 bottom, then postingrepparttar 123223 article onrepparttar 123224 directories such as GoArticles, or by sumbitting torepparttar 123225 ezines. Webmasters and ezine publishers are always in need of fresh content, and will publish your article for free. The hardest way of getting one-way inbound links is by having websites voluntarily link to you. The only way to do this is by providing a valuable tool, service or resource that other webmasters will want to direct their visitors to

Adrian Kennelly is the webmaster of DirectoryGold Web Directory


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