Promoting Your eBusiness Without Breaking the Bank

Written by Kevin Noesner

Continued from page 1

Email ads. Be careful with this one. Out ofrepparttar blue or "spam" email advertising can be very annoying to consumers and may backfire. Rather, find an email newsletter for your market and sponsor a few issues. Believe me, potential customers will be much more agreeable to an ad in their newsletter than spam in their inbox.

Time to crank uprepparttar 125211 marketing to a more traditional advertising media.

Magazines. There are really many similarities between advertising in magazines and web ads. Get exposure in magazines that reflectrepparttar 125212 interests of your potential customers, much like how you choserepparttar 125213 right websites to advertise on. And eventhough it's tempting to use allrepparttar 125214 space, try not to cram a lot of information in a magazine ad. Rather, use an attention grabber that will persuade a reader to jump on your website for more information.

Radio. Radio advertising is really flexible since you can chooserepparttar 125215 amount of exposure that is right for you. If you are doubtful of its effectiveness, just sponsor a related local radio show. If this works out well, then you may want to have commercials cut, or sponsor a national show. Again, choosingrepparttar 125216 right show is of utmost importance. For example, if you website deals with finance, then sponsor a radio broadcast that deals with investments.

Television. Nothing quite gives an internet company instant prestige like a witty tv commercial. As with radio, you must select a proper time slot to maximize its effectiveness. Choose your target audience wisely and project a professional company image.

These are just a few suggestions to achieve .com success. Take these ideas and personalize them towards your own web-based business. There is no perfect formula that fits every market, however there are proven marketing methods. And remember thatrepparttar 125217 web is still a relatively young form of media, sorepparttar 125218 sky really isrepparttar 125219 limit.

Kevin Noesner is founder of, a company providing affordable rental property management software. For more information or a free copy of RentTracker Lite, go to:


Written by Larry Dotson

Continued from page 1


When you visit a web site you've enjoyed a lot, write a review forrepparttar web site. Write aboutrepparttar 125210 benefits you gain fromrepparttar 125211 web site. E-mailrepparttar 125212 review torepparttar 125213 site owner. Tell them they can publish it on their web site if they include your resource box atrepparttar 125214 end.

Include an article or review that's been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.


1) Gain highly target traffic by joining or starting a web site ring(s).

2) Increase your traffic by winning a web site award or starting your own web awards site.

3) Write web site reviews to increase traffic to your web site.

Larry Dotson Over 40,000 Free Business eBooks & More when you visit: As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad!

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