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*Give Your Customers Payment Choices
Hard to believe, but not everyone (gasp!) has a credit card. Or is comfortable ordering online, even with a secure order form. Try to be flexible by offering alternatives. Electronic checks, taking orders by telephone or fax, allowing mailing in of a check or money order are all worth consideration.
For high ticket items, consider offering an installment plan. Breaking up financial commitment into three payments could make it easier to justify a purchase in your customer's minds.
*Hello, Anyone There?
If a customer wanted to contact you, can they? Do you have your address and phone number posted on your site?
I recognize that some are now hesitant to post an email address, not wanting to fall victim of email harvesting/Spam software, but email is still preferred method of online contact for many. Weigh inconvenience to you versus inconvenience to your customer.
*Gimme My Stuff, Now!
Online, people have become 'instant' junkies. They want it, and they want it now! While great for those with digital downloadable products, this could cause a problem for those dependent on third-party fulfillment houses.
If using a fulfillment house, you must be up front with your customers concerning shipping/arrival times. If there's going to be a delay, let them know.
Avoid negative feelings that will result if a product doesn't arrive as expected, and customer is left to wonder why.
Remember, a customer doesn't need much incentive to leave you for your competition. Don't let them feel that they'd be better treated elsewhere!
There are many other methods you could use to transition a high tech business to one of high touch. Set yourself apart in this way, and your customers will reward you with their loyalty and their dollars.
Paula Morrow heads Ideal Marketing Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks! http://www.idealmarketingcorp.com/subscribe.html