Promoting Your Site With Doorway Pages

Written by Mathew Zupanec


Continued from page 1
long list of keyword inrepparttar keyword meta tag. Keeprepparttar 128401 number of meta keywords down to around 6 words or so. Example: (META NAME="Keywords" CONTENT="doorway pages, bridge pages, doorway bridge") Meta ROBOTS Tag One other meta tag worth mentioning isrepparttar 128402 robots tag. This lets you specify that a particular doorway page and linked pages should be indexed by a search engine. Example: (META NAME="robots" CONTENT="index,follow") HEADINGS Some ofrepparttar 128403 search engines give extra relevance to keyword phrases that appear within a heading tag. The best doorway pages will include an (H1) tag withrepparttar 128404 keyword phrase and one or two subtitle tags containing other key phrases. Example: (h1)Doorway Pages(/h1) ALT The ALT tag definesrepparttar 128405 text to display for a graphic ifrepparttar 128406 user has graphics turned off, or if they putrepparttar 128407 cursor over it in web browser. Some search engines will look for keywords inrepparttar 128408 ALT tags. Example: (IMG SRC="logo.gif" ALT=" For More About Doorway Pages, Click Here"(/a) BODY TEXT Add about 200 to 400 words of content whererepparttar 128409 keyword phrases are repeated three or four times in different ways. Use complete sentences, make each sentence different. COMMENT You can insert hidden "comments" into your page that are not visible torepparttar 128410 user. A couple of engines will read this text. Example: (!--Begin Doorway Pages Navigation--) (!--End Doorway Pages Navigation --) HYPER LINKED TEXT Use one or two hyperlinks. We suggest two links, if possible. This helps avoidrepparttar 128411 problem of being considered "spam". Example: (a href="http://www.yoururl.com" rel="nofollow")More About Doorway Pages(/a) (a href="http://www.yoururl.com/help.htm" rel="nofollow")Click Here For Help(/a) FILE AND DIRECTORY NAMES Be descriptive with your file and directory names. Make sure at least one keyword phrase appears inrepparttar 128412 folder and file name and try to put it atrepparttar 128413 beginning. Always use hyphens (-) or underscores (_) to separaterepparttar 128414 words in your file and directory names. Example: doorway-pages/doorway-bridge-page.htm Before you create your doorway page make sure you visit this site where you can find example of doorway page. http://www.neocitizens.com/doorway-page.html TIP: Placerepparttar 128415 copies of your doorway pages at somebody else's server. They will have a different address but will performrepparttar 128416 same in bringing you extra visitors.

Mathew Zupanec webmaster of NeoCitizens.com's Doorway Pages NeoCitizens.com is the fastest growing doorway pages creating and hosting service. Move into a home a receive 1 MB (up to 100 doorway pages) of FREE web space to create your own doorway pages optimized for AltaVista, HotBot, Lycos, Excite, Infoseek and other search engines. http://www.neocitizens.com


The Single Most Misunderstood Concept in Search Engine Positioning

Written by Michael Buck


Continued from page 1

Today, more than ever, your ideal prospects are going to enter precisely what they want to find, rather than general, open-ended terms. Which means your keyword selection must target your ideal customer with laser-beam focus.

Atrepparttar same time,repparttar 128400 search engines and directories themselves are also becoming much more strict withrepparttar 128401 pages that they'll accept and index. They'll be watching your submissions like a hawk to make sure that they're completely relevant torepparttar 128402 topic reflected by your keyword phrase.

In our last article, we weighedrepparttar 128403 pros and cons of doing your search engine positioning yourself versus hiring a reputable company to handle this time consuming task for you. Many of you have wisely realized that it can be much more time-effective and cost-effective to leave your search engine placement inrepparttar 128404 hands of experts, so you van focus on your core business.

Sorepparttar 128405 most important question of all now becomes:

"If I hire a company to do my search engine placement for me, should I be expected to provide my own keywords and keyword phrases, or do they have a responsibility to advise me?"

Frankly, any company that doesn't provide hands on consultation in this area is not helping you to maximize your search engine rankings. Keyword selection isrepparttar 128406 entire foundation on which your search engine campaign is built. Can you imagine hiring a contractor to build your house... only to have him say, "Okay, YOU lay allrepparttar 128407 bricks and pourrepparttar 128408 concrete - then I'll dorepparttar 128409 rest?"

If you're going to hire someone to achieve top ranking for your website, be sure that they take onrepparttar 128410 full responsibility - not just bits and pieces. Otherwise you runrepparttar 128411 risk of your entire promotion falling apart.

I hope it's now clear how vital it is to targetrepparttar 128412 best possible keywords and keyword phrases for your web site. And you now haverepparttar 128413 burden of proper keyword selection lifted from your shoulders.

Sure, your expertise of your business warrants your input. But at least you'll haverepparttar 128414 peace of mind of knowing thatrepparttar 128415 search engine specialists are doing their job, and not leaving your keyword selection to chance.

After all, isn't that why you hire them inrepparttar 128416 first place?



Michael Buck is a marketing consultant & Director of Marketing for SearchEngineWebPromotion.com. To find out more about top search engine placement and how you can attract targeted traffic with multiple Top 20 rankings - visit http://www.SearchEngineWebPromotion.com. You may also call Mike at (310) 798-0467.


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