Continued from page 1
Today, more than ever, your ideal prospects are going to enter precisely what they want to find, rather than general, open-ended terms. Which means your keyword selection must target your ideal customer with laser-beam focus.
At same time, search engines and directories themselves are also becoming much more strict with pages that they'll accept and index. They'll be watching your submissions like a hawk to make sure that they're completely relevant to topic reflected by your keyword phrase.
In our last article, we weighed pros and cons of doing your search engine positioning yourself versus hiring a reputable company to handle this time consuming task for you. Many of you have wisely realized that it can be much more time-effective and cost-effective to leave your search engine placement in hands of experts, so you van focus on your core business.
So most important question of all now becomes:
"If I hire a company to do my search engine placement for me, should I be expected to provide my own keywords and keyword phrases, or do they have a responsibility to advise me?"
Frankly, any company that doesn't provide hands on consultation in this area is not helping you to maximize your search engine rankings. Keyword selection is entire foundation on which your search engine campaign is built. Can you imagine hiring a contractor to build your house... only to have him say, "Okay, YOU lay all bricks and pour concrete - then I'll do rest?"
If you're going to hire someone to achieve top ranking for your website, be sure that they take on full responsibility - not just bits and pieces. Otherwise you run risk of your entire promotion falling apart.
I hope it's now clear how vital it is to target best possible keywords and keyword phrases for your web site. And you now have burden of proper keyword selection lifted from your shoulders.
Sure, your expertise of your business warrants your input. But at least you'll have peace of mind of knowing that search engine specialists are doing their job, and not leaving your keyword selection to chance.
After all, isn't that why you hire them in first place?
Michael Buck is a marketing consultant & Director of Marketing for SearchEngineWebPromotion.com. To find out more about top search engine placement and how you can attract targeted traffic with multiple Top 20 rankings - visit http://www.SearchEngineWebPromotion.com. You may also call Mike at (310) 798-0467.