Promoting Your Business Using Dogs, Cats, And Rats!Written by Terence Tan
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30 four legged "salesmen" into his unsuspecting neighborhood, he struck advertising gold when his local TV and radio stations noticed unusual "phenomenon" of "uniformed" animals. This got him thousands of dollars worth of mass media advertising almost totally free.Imagine media coverage you could get if this idea was used on a bigger scale, perhaps trying to break a Guinness World Record!
Terence Tan is the founder of MLAP.net, a project dedicated towards the development of Multi Level Affiliate Programs as an alternative system of business. Visit http://mlap.net to learn how MLAPs can multiply your affiliate referral commissions.
| | Does your pharmaceutical product appeal to the doctors or to the patients?Written by Wolfgang Nedobity
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according to target-oriented archetypes. For instance archetypes such as „creator" or „explorer" are to be conveyed if physicians decide on medication and thus can be considered to be main target for (prescription) drug marketing, while archetypes such as „caregiver" or „sage" are more appropriate for consumer-style branding. For physician usually corporate brand name stands for a certain reputation, commitment to R&D, quality control and availability, while for patient product name plays a more important role in terms of effectiveness and improved health conditions. Archetypes are quite important because they provide missing link between customer motivation and product sales by triggering an intangible experience of meaning expressed by name and certain visual attributes. The archetypal meaning of a product becomes usually instrumental simply by evoking an image or a concept that calls forth customer's instinctual recognition of some fundamental, recognizable truth inherent in it, almost as if it were a ritual object. It has to address timeless and universal human needs in a way that guarantees commercially effective and psychologically manageable brands. Commercial communication in its various practical forms of expression has become a kind of applied art that profoundly influences our culture and that requires artistic and linguistic skills. It requires an understanding of values related to products being promoted and cultural environment in which they are going to be sold. The Namedesigner offers consultancy and branding services tailored particularly to needs of pharmaceutical industry.
Date of birth: 16 May 1952 Place of birth: Gmunden, Austria Citizenship: Austrian 1971 - 1977 Universität Salzburg - Lanquage studies 1979 - 1980 Liverpool Polytechnic:Library and Information Studies Since 1980 Research in terminology 2002: Registered Trade Mark Agent of CIPO; Trade Name Designer Author of numerous scientific articles in the fields of terminology, education, international cooperation, information business, and knowledge management.
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