Promote your business and get paid to do it! Written by Cathy Goodwin, Ph.D.
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Most people who teach find themselves exhausted after even a short class, yet also exhilarated. Teaching can be a high when everything goes well. The secret of successful part-time teaching is to identify your purpose in teaching and fine-tune your skills to your target market. You want to reach students who are also potential customers. If a school features astrology andvisualization, your course on finding  lowest mortgage rate won't fit, unless you advise people to consult stars to meet their financial goals. People who have added teaching to their promotional toolkit report finding success and fun along way. One public relations consultant gets forty percent of her clients from adult education classes. A writer has developed a secondstream of income and a never-ending source of ideas. The opportunities are available to almost anyone, anywhere.
Cathy Goodwin, PhD, http://www.movinglady.com/ebooks.html Free Career Freedom Ezine mailto:subscribe@movinglady.com To order Cathy's book on adult ed teaching: http://www.dreamjobstogo.com/titles/djtg0052.html?10645
| | 10 Ways To Get Your Share of the Mature Written by Joanne Fritz, Ph.D.
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War II veterans, but not for leading edge of baby boomers who started turning 55 in 2001. 3. Use realistic but positive images of mature people. Show people with wrinkles but have them doing something active. 4. Stick to facts about your product or service. Mature people make more independent judgments and base their decisions on information rather than peer pressure. 5. Design your communications so that older people will stick around and read what you have to say. 6. Avoid overly busy website design; small type sizes; garish colors; and gratuitous design elements such as flash or slow-loading graphics. 7. Avoid "hype" at all costs. The older consumer has "seen it all" and is naturally skeptical. 8. Win mature people over gradually. You will have to gain their trust before they will buy from you. 9. Give them content. Older people are avid readers and will appreciate information you provide. 10. Sell what appeals to mature audience such as health products and information; tips on managing their retirement assets; ideas for low-cost travel; help with buying gifts for their grandchildren; low-down on best places to retire; products that make it easier for them to stay in their own homes; ways to earn extra income; and opportunities to save money. Get with "age wave" now, and find ways to profit from this incredible, growing group of consumers.
Joanne Fritz, Ph.D., publishes http://www.notyetretired which provides information about working and earning during retirement; and http://www.second50years.com, which brings demographic and marketing information about the mature market to businesses. Joanne can be contacted at joannef@notyetretired.com
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