Continued from page 1
Writing is just 10% of job involved. Most of work, 90%, comes in when it comes to getting people to know about your ebook. Like any other business, marketing is 90% of job. Fortunately, it is extremely easy and affordable to market books and ebooks if you know exactly what to do.
Only a small percentage of all books published are sold in book shops! Yes, vast majority of books and ebooks are sold outside of bookshops! This is probably most surprising thing to new authors. So where are they sold? Well, they are sold in dozens of places, including:
Online Book clubs Corporations Book clubs Associations and foundations Retail outlets Specialty shops Direct mail Catalogs Libraries In cross-promotions In incentives marketplace Packaged together with complimentary products And dozens of other places!
However, getting reviews by top reviewers and press is single most cost effective and powerful way of getting sales for your books and ebooks. First of all, reviews will get you publicity and drive retail and wholesale sales your way. Also, when you do get reviews, quote those reviews on your book cover, your web site, your press releases, your sales materials, when you ask for more reviews, and whenever you tell people about your book orally or in print. Reviews greatly increase your book sales by increasing confidence people have in your book. People are often skeptical and will not trust you straight away until they see that many people already do trust you and your work. Reviews in press also get you plenty of publicity. And finally, most wholesalers and libraries depend on reviews to figure out what books they shall buy. So use reviews and testimonials extensively!
But donít stop there. There are hundreds of places and ways you can sell your book. For many books, bookstores only account for less than 10% of their sales. Yes, even best-sellers! Publishing a book truly makes you into a marketing expert because you simply have to sell, sell, sell. But worry not, for it is easy. Be willing to learn from people who know how to sell books and you will find it easy. Fortunately, there is plenty of material out there that shows you exactly how to sell books. Get into it! it could be best thing you have done for yourself recently!
David Cameron Gikandi CEO ImagesOfOne.com and author of Over 135 Proven Ways to Dramatically and Successfully Sell Your Books and eBooks Online and Offline. http://www.ImagesOfOne.com.