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Basically, ditto for radio, except whereas average person is, generally, financially restricted to local television (regional at best), you can (and should) approach radio, literally, on a worldwide basis. How?
Well, radio has as much, if not more, of an advantage because most interviews today, can (and are) conducted via telephone, thus, eliminating your need to travel and incur expense. I, personally, have done almost 100 radio interviews promoting one particular product, or another.
Following up your initial contact, same way as you do with television, once your radio interview is scheduled, you wait by phone on date scheduled. By all means, if you have small children in your home, try to arrange for them to be in a different location during your interview. Also, try to eliminate as much noise as possible within your own environment, outside and inside your home.
Another thing, is that station pays for phone call. The producer/news director will call you approximately 10-15 minutes ahead of time and have you wait while they "set-up" show. During this time, you will be able to hear outgoing program, as well as hearing incoming program you are to be a guest on. You will also hear them introduce you to their listenership.
If it is your first time being interviewed, whether on radio or television, chance is good that you will be nervous. But, don't let this hold you back because once virgin interview is done, you are generally comfortable from that point forward.
Again, I have an incredible amount of fun doing both radio and television interviews. My interviews via radio have been as far away as South Africa to date, while I sit in comfort of my own home in Texas.
Below are several web sites where you can have access to radio stations, followed by a research of their programs. The web site addresses listed at numbers 3 and 4, also contain television contacts. What you want to locate, are radio stations with formats of "Talk" and/or "Interview." With television stations, simply review their online schedules, much as you would a local television guide.
If you are not utilizing television and radio mediums to bring attention to your business, products, or services, you are, indeed, doing yourself a tremendous injustice.
So, there you go. Knock yourself out and have an abundance of fun with media that most people are unfamiliar with or unaware of how to take complete advantage of.
Kenny Love, of Kenny Love Enterprises. Provider of diversified information, products, and resources. See the extensive web site at http://www.kennylove.net.