Promote Your Business On Television & Radio

Written by Kenny Love

Continued from page 1


Basically, ditto for radio, except whereasrepparttar average person is, generally, financially restricted to local television (regional at best), you can (and should) approach radio, literally, on a worldwide basis. How?

Well, radio has as much, if not more, of an advantage because most interviews today, can (and are) conducted via telephone, thus, eliminating your need to travel and incur expense. I, personally, have done almost 100 radio interviews promoting one particular product, or another.

Following up your initial contact,repparttar 124493 same way as you do with television, once your radio interview is scheduled, you wait byrepparttar 124494 phone onrepparttar 124495 date scheduled. By all means, if you have small children in your home, try to arrange for them to be in a different location during your interview. Also, try to eliminate as much noise as possible within your own environment, outside and inside your home.

Another thing, is thatrepparttar 124496 station pays forrepparttar 124497 phone call. The producer/news director will call you approximately 10-15 minutes ahead of time and have you wait while they "set-up"repparttar 124498 show. During this time, you will be able to hearrepparttar 124499 outgoing program, as well as hearingrepparttar 124500 incoming program you are to be a guest on. You will also hear them introduce you to their listenership.

If it is your first time being interviewed, whether on radio or television,repparttar 124501 chance is good that you will be nervous. But, don't let this hold you back because oncerepparttar 124502 virgin interview is done, you are generally comfortable from that point forward.

Again, I have an incredible amount of fun doing both radio and television interviews. My interviews via radio have been as far away as South Africa to date, while I sit inrepparttar 124503 comfort of my own home in Texas.

Below are several web sites where you can have access to radio stations, followed by a research of their programs. The web site addresses listed at numbers 3 and 4, also contain television contacts. What you want to locate, are radio stations withrepparttar 124504 formats of "Talk" and/or "Interview." Withrepparttar 124505 television stations, simply review their online schedules, much as you would a local television guide.





If you are not utilizingrepparttar 124506 television and radio mediums to bring attention to your business, products, or services, you are, indeed, doing yourself a tremendous injustice.

So, there you go. Knock yourself out and have an abundance of fun withrepparttar 124507 media that most people are unfamiliar with or unaware of how to take complete advantage of.

Kenny Love, of Kenny Love Enterprises. Provider of diversified information, products, and resources. See the extensive web site at

Using TV In An Internet World

Written by Kevin Nunley

Continued from page 1

With all those choices, audiences are split in much smaller groups. TV outlets can't charge near as much for commercials as they did back inrepparttar old days. In lots of markets TV ad prices are lower than radio's and far lower thanrepparttar 124492 daily newspaper's.

One place to get very effective and low-cost TV commercials is through your local public television station. It's an option that most of us overlook, but some savvy marketers are using with great results.

Public television is dealing with big cuts in their funding. Federal funds, which have always formed a small part of their budget, are drying up and stations are having to look elsewhere for money to buy programs.

It used to be that a program sponsor only got a very short, basic promotional line atrepparttar 124493 beginning and end ofrepparttar 124494 program. It had to go something like "This program made possible through a grant from Jim Bakery, where bread is always fresh." Nowrepparttar 124495 FCC has relaxed those requirements allowing pubic TV sponsorship lines look more like full-featured commercials.

Call your local public TV station and ask about their sponsorship policies and opportunities. Becauserepparttar 124496 cost of your "ad" is seen as a donation, your promotional expense is tax deductible.

You also build awareness and goodwill inrepparttar 124497 community when you support public broadcasting. You can betrepparttar 124498 movers and shakers in your town will notice. Public broadcasting's audiences are well education and high income.

As a final piece of advice, remember that a TV station's lowest prices probably aren't published. You will have to callrepparttar 124499 sales manager atrepparttar 124500 station to get them. Expect far lower prices when your ads run outside prime time or in packages of multiple commercials.

Publicize your business with Kevin's popular all-out marketing packages at Now with lower prices! Reach Kevin at or 801-328- 9006.

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