5. Illustrate a need. Whatever your book's topic, show your readers why they need your information. If you have written a book on listening for couples, then in your short article, discuss how much is at stake for not listening, such as divorce.

6. Give a brief background of problem or situation you will solve. One book-coaching client has written a book, The Cure for Multiple Sclerosis. In it she shares that over 2 million people worldwide with Multiple Sclerosis are diagnosed incurable, that doctors are pressured to use pharmaceuticals, and that health industry is not about getting people well, but about making money.

7. Share problems that result. In The Cure for Multiple Sclerosis, problem is that most people rely on western medicine, which does not have answers. Big money is not spent on alternative or complementary ways to prevent and cure chronic diseases, so people with problems get drugs that deplete immune system.

8. Give solutions. Your book offers solutions to problems, just as your article must. Show your readers how to get excellent health, how they can write a book, make more money, or have better relationships. You may write a tips article with numbered short tips.

9. Show them where to get solution and how. The article, "How to Listen at Work to Raise Career Success," needs to suggest where to go or what to do next to learn skills. You may name a quality book to read (maybe your book!), mention a seminar or training, or recommend a coach. You may even mention a Web site address or 800- number.

10. Place your article on as many high traffic Internet sites and ezines as you can. People are looking for free information on web sites. That's major reason they visit Web sites!

So, now that you know how to write a short article, put it to work for you to promote your book.

Now we'll see whether media agrees with that perspective. And as long as George W. Bush is faithful to his loving wife, and makes no malaprops during performance of his duties tomorrow, maybe Philadelphia Enquirer will take notice of a quiet little web site that is seeking to change face of ebusiness by training a few thousand independent entrepre- neurs in ecommerce for little guy.

I'm excited and hopeful of potential for distance education and small part WebSite101 can play in helping small business gain an edge in ecommerce. Our first press release was used by Entrepreneur Magazine, Sacramento Bee and Oracle Magazine and we can only hope for more of that kind of attention will follow with latest announcement. Ted Koppel, what do you think? David Letterman, do you care to comment? Howard Stern, would ya like to weigh in on this one?

Take a look at our press release by visiting it online at:

http://website101.com/press.html

And keep your fingers crossed for us that no movie stars get arrested for soliciting prostitution or some such nonsense. Maybe Martha Stewart'll say something nice about WebSite101. Oprah, would you like to add my ebook to your recommended reading list?