How often should I send out a newsletter?

This all depends on how often you can find time to write an article. It is better to start out sending your newsletter once a month. Once you get more subscribers, you can increase rate at which you send them out. Try to send out your newsletter at same time each month or week. Subscribers will appreciate your professionalism, and since this newsletter is being developed so you can land a gig, this is important. Don't send a newsletter out more than once a week; subscribers tend to get annoyed when newsletters are sent too often.

How long should my newsletter be?

Keep your newsletter relatively short. If you want to include several articles, use a table of contents at top of newsletter. An example follows:

1. Design a Black and White Newspaper Ad 2. How to Prepress an Electronic File 3. Illustrator vs. Freehand 4. An Example of a Well Designed Magazine Ad 5. Contact Information

If any of your articles are really long, abbreviate article and link to a web page where rest of your newsletter resides. It is better to send a short newsletter every week than to send one long one every month. Subscribers are busy and tend to put off reading long newsletters till later. I know I do.

How do I send a newsletter out?

Probably your best bet is to sign up with a free mailing list service like topica, evite, listbot, or onelist. You should set up your list to be "announce only". This way your subscribers cannot receive responses from other subscribers.

How Should My Newsletter Be Broken Up?

1. The Subject Line - You have several options for this one. Keep it consistent for all of your following newsletters.

a. The title of your newsletter and date, for example: Advertising Design Newsletter - 08/10/01 b. The title of your main article c. A catchy phrase to catch attention of subscribers when they look thru their emails

2. Disclaimer: Remind subscribers that they signed up for this newsletter. Explain how to unsubscribe from your newsletter here.

3. Table of Contents

4. Contents

5. Contact Information a. Your name b. Business Name c. Your Services d. Web Address e. Email Address

6. Copyright Information

Article submitted by http://www.Allfreelancework.com - 1000s of freelance jobs

Final thoughts: Many publications post their editorial calendars on their Web sites -- usually they're found in their advertising media kits. Otherwise, contact publication's advertising departments and ask for a calendar. Check for editorial deadlines - many publications work 6 months in advance.

You can find a list of 2003 editorial calendars for largest publications at: http://www2.ragan.com/media/pr/edcal2003.pdf

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About The Author:

Bill Stoller, "Publicity Insider", has spent two decades as one of America's top publicists. Now, through his website, eZine and subscription newsletter, Free Publicity: The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp he's sharing -- for very first time -- his secrets of scoring big publicity. For free articles, killer publicity tips and much, much more, visit Bill's exclusive new site: http://www.PublicityInsider.com