An introduction would go here as well as copy designed to gain attention of reader.

Starting A Business Is Easier Than Ever

Continue with copy here.

The Little Known Secrets In This Book Will Show You How

More copy here.

See? As you read through headlines and sub-headlines they make sense even without any copy. This serves to give an overview of information to those customers who may not read every word of copy you've written. If they read just headlines and sub-heads, they'll still understand what you're offering.

Headlines Can Raise Curiosity

Make a statement that's so unusual it doesn't make sense. Create "cliff-hangers" with your headlines and only give so much information before stopping. When you use these and other interest builders, you can encourage customers to read further into your copy just to satisfy their curiosity. Using natural gardening products as our example, headlines and sub-heads often look like this:

--My Roses Are Bursting With Blossoms Since I Stopped Watering Them --My Prize-Winning Tulips Would Wither Up and Die If It Weren't for… --Which Annual Blooms Twice As Big When You Give It A Beer/Shampoo Cocktail?

These statements make you think. They start reader wondering so that he/she continues to read on to get rest of story.

When creating headlines in your copy, think about how they all work together. Instead of just plopping bolded words in between paragraphs, create a plan revolving around progressive headlines that can lead your readers to buy.

7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below picture and a brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about people. They may just buy your product to donate to charity. 9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product. 10. Tell your potential customers they will receive a free prize if they find five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy greater chance of them purchasing.