Continued from page 1
An introduction would go here as well as copy designed to gain attention of reader.
Starting A Business Is Easier Than Ever
Continue with copy here.
The Little Known Secrets In This Book Will Show You How
More copy here.
See? As you read through headlines and sub-headlines they make sense even without any copy. This serves to give an overview of information to those customers who may not read every word of copy you've written. If they read just headlines and sub-heads, they'll still understand what you're offering.
Headlines Can Raise Curiosity
Make a statement that's so unusual it doesn't make sense. Create "cliff-hangers" with your headlines and only give so much information before stopping. When you use these and other interest builders, you can encourage customers to read further into your copy just to satisfy their curiosity. Using natural gardening products as our example, headlines and sub-heads often look like this:
--My Roses Are Bursting With Blossoms Since I Stopped Watering Them --My Prize-Winning Tulips Would Wither Up and Die If It Weren't for… --Which Annual Blooms Twice As Big When You Give It A Beer/Shampoo Cocktail?
These statements make you think. They start reader wondering so that he/she continues to read on to get rest of story.
When creating headlines in your copy, think about how they all work together. Instead of just plopping bolded words in between paragraphs, create a plan revolving around progressive headlines that can lead your readers to buy.
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