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Lycos AdBuyer consistently delivers high quality traffic, but you may have difficulty generating volume you need for some of your keywords. Their customer support is top notch, but their software isn't as user friendly as Google or Overture's. We recommend Lycos as a good source of incremental Search traffic at competitive rates.
FindWhat.Com does a better job generating traffic volume (they are third largest Pay Per Click Search Engine), and their overall traffic quality is decent. They do a good job supporting their customers, but their software lacks some key features to help users easily manage their campaigns, and track ROI for each ad and keyword. We highly recommend testing FindWhat. They are largest of second tier players, and can be an important contributor to success of your Pay Per Click Advertising strategy.
Enhance Interactive and Search123 are two other smaller Search Engines we recommend based on a combination of traffic volume and quality. Both are still building their networks, and continually improving their software. You can still find good bargains for your keywords on these Search Engines as they are still relatively unknown.
In todays vast World Wide Web your potential customers could be searching for your products on hundreds of different sites. In a perfect world you would serve up an ad whenever, and wherever somebody was looking for what you sell. Using a combination of Google, Overture, and as many smaller Search Engines as you can test, you will increase chances that your ad will be there when your prospects are ready to buy.
Smaller Search Engines generally offer cheaper cost per clicks, and better customer support than Google and Overture. As with many aspects of Pay Per Click Advertising, only way to tell if these smaller Engines will work for you is to give them a test. A small investment in your time and money may ultimately uncover a great new source of profitable traffic, and improve overall metrics of your Pay Per Click Advertising campaigns.
Stan Hauser is a leading expert in Pay Per Click Advertising and creator of http://www.pay-per-click-advertising-guide.com