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Resource planning. List all
resources you'll need to develop idea into reality. Visualize its completion. How will you get there? Using answers to questions you asked in definition phase above, set a timeline and a strategy for implementation and put this plan into an outline format or a project planning software tool. Or do another brainstorming session.
Will It Fly?
How will you know your idea planning has been successful? From work you did in building phase above, you should have enough information to come up with following:
A value proposition. What benefit will your idea bring to your potential customers? To your company?
A format description. Just by pulling together basic structure of your idea, you'll be able to consolidate it into a format that describes idea in detail.
A promotion strategy. Your previous work will help you identify steps you need to take to promote your idea, and you can brainstorm strategies that will do best job. This part takes thought, research and focus.
Remember, right around time you have an idea, someone else will have same one. Who will be first to develop it -- and sell it?
Diane's online specialty is digital marketing. She is CEO of LocoNotion Idea Studios, Inc. (http://www.loconotion.com, a web development firm. She has years of prior experience in broadcast media, but has spent last nine year working online. She is located in corporate headquarters, Seattle, Washington.
