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See world through their eyes. Guide them to make more of themselves, to do more for their customers, their peers and their employees. Make yourself invaluable by depth and scope of your insights. Touch their hearts and minds and lives.
4. Reinvent yourself continually:
Leverage your assets and your skills. Keep pushing envelope. Whatever you do, do it better tomorrow. Practice everlasting enhancement of your attitudes and actions. Here's a role model for you:
I met Bob in 1984. Then he was a one-man business. He was already undisputed authority, #1 person at doing what he does. He offered his services in USA only.
Every year since then I've watched Bob persistently leverage his assets and skills. He continues to reinvent himself. Today he has a staff of juniors, a newsletter,and an array of different services offered world-wide.
How about you? Start reinventing yourself now. One day soon I may write about you!
5. Rapp & Collins 3 Commandments:
I. Do more than enough. II. Make a passionate commitment to your clients. III. Find unique solutions.
* Here's their theme, repeated throughout their book:
"Have a passion for caring and daring."
Here's a set of 7 actions. Take these actions starting now. Make your career -- and your profits -- soar!
1. Love your clients. 2. Deliver extra value. 3. Build long-term relationships. 4. Reinvent yourself continually. 5. Do more, far more, than enough. 6. Make an all-out, full-bore commitment to your clients. 7. Have a passion for caring and daring.
Beyond Maximarketing by Rapp and Collins is published by McGraw Hill, NY. ISBN 0-070051343-0.
Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-be's world-wide. For samples of his wisdom, simply go to his web-site, or e-mail Burt at burt@SpeakingBizSuccess.com. Down-load some of the 20 FREE articles and 26 FREE newsletters. 1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 1-800-321-1225. Fax 928-753-7554. E-mail Burt at: