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... they shall be known by their weekend...
For Depression-influenced, pre-occupation with food and shelter led to a strong work ethic. Long hours, whatever it took to get job done. Weekends were more work, if not at a job, then looking after food and shelter. Younger members of this group didn't have much technology at work, so it was "all nighters" and long weekends at work to get out reports and analyses that job demanded for "better management."
Boomers worked hard, but their increasing affluence and consumption led them to start defining weekend: A beer on Friday night with guys from work; Saturday for kids activities; Saturday night neighborhood / friends socializing; Sunday around house for fixing and tv sports.
Gen X want a life beyond work so they demand more weekend. Shooters on Thursday night with men and women from work - joined by friends, friends of friends...
Gen Y's, with their digital world orientation of 24/7/365 probably won't know weekend from weekday, or weekday from weeknight.
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Humor aside, can a family business come up with policies to motivate and incent and reward people with such different attitudes and values? Probably not. But just recognizing differences is a good start.
And there are some other strategies that might also help.
Regularly survey employee opinions. Deal with negative. Celebrate positive. Show employees that their opinions do matter. Celebrating something positive is one good reason to promote opportunities for employees to socialize - use others also. Emphasize business' vision and mission, and its culture. Ensure they know how their job fits into whole picture and that they know they are important to business - don't assume they know - tell them!. A regular performance review process that includes these issues is a must. Recognize employees immediately who do things that show awareness and are consistent with those values. Look for ways to make life easier for your employees - flexible hours, transportation assistance, child care facilities or subsidies - they are busy as parents and care-givers as well as employees. Encourage your employees to share and show your sense of community and respect for environment. Recognizing differences in attitudes and values amongst your employees helps you to meet their needs. This helps you attract and retain best. Your customers, your employees and your family business all win. PS A really great bonus is that most of things you can do here cost you little or nothing in financial capital - they come from emotion and intellect, not your bank account!
David Jones ia a Partner at the Family Business Institute - a special resource for family-owned and closely held businesses (http://www.famioy-business-experts.com).