Accuracy in transcripts is equally as important in other fields. In legal matters, it’s essential because all testimony must be rendered exactly as it’s spoken. Likewise, police detectives require precise transcripts of statements by suspects and witnesses. In corporate arena, letters, meetings and training sessions must be properly transcribed for sake of effective education and communication.

Requirements For A Good Transcriptionist

Whether you need medical, legal or general transcribing for your business, accurate transcribing requires a unique set of skills. But if your staff lacks expertise or time to transcribe materials in house, an outside company can easily fill void.

Working with an outside vendor offers a variety of cost-saving benefits, including:

* No cost of special equipment. * No hourly employee downtime. You pay only for production. * No Social Security, payroll or unemployment taxes. * No medical insurance benefits, paid vacations and sick leave

But before you run out and hire first transcription company available, make sure it has skills to meet your needs. The outsourcer you choose should be:

* Well-versed in English language * Knowledgeable of rules of grammar * Familiar with your industry * Easily accessible for questions

In 1980 in Superman II film: Lois Lane lights up. In fifty years of comic book appearances, Lois Lane never smoked. For a reported payment of $42,000, company purchases 22 exposures of Marlboro logo in movie featuring children's comic book hero, and Lois Lane, strong role model for teenage girls, gets a Marlboro pack on her desk and begins chain smoking Marlboro Lights.

At one point in film, a character is tossed into a van with a large Marlboro sign on its side, and in climactic scene superhero battles amid a maze of Marlboro billboards before zooming off in triumph, leaving in his wake a solitary taxi with a Marlboro sign on top. The New York State Journal of Medicine published an article titled "Superman and Marlboro Woman: The Lungs of Lois Lane." Throughout 80s, Superman II is frequently re-run on TV in prime time.

The transformation of a brand from a failure and one meant only for women to that of a best selling brand, which stood for male machismo, and ruggedness underlined resilience of Marlboro brand.