Professional SEO: Hand Off to Bob or Outsource the Job

Written by Scott Buresh

Continued from page 1

  • Will it cost me less to do it in house than it would to choose a professional SEO firm?

    Often, companies will attempt this specialized discipline in-house in order to save money, and sometimes this works out as intended. However, accurate calculations ofrepparttar cost of in-house labor that would be involved versusrepparttar 145799 price ofrepparttar 145800 firm you would otherwise hire should be performed to make an accurate comparison. When making this calculation, also factor inrepparttar 145801 opportunity cost ofrepparttar 145802 resource –repparttar 145803 tasks that your in-house people are not able to perform because they are involved in SEO.

    In addition, if worse comes to worst and your in-house SEO expert is led astray by some ofrepparttar 145804 more dangerous "how-to" guides available, it can cost even more to repairrepparttar 145805 damage than it would have to hire a professional SEO firm to performrepparttar 145806 optimization fromrepparttar 145807 outset. And an internal SEO campaign gone wrong can cost even more thanrepparttar 145808 stated fee – websites that violaterepparttar 145809 terms of service ofrepparttar 145810 major search engines (whether intentional or not) can be severely penalized or even removed, costing you a lot of lost revenue when potential customers can not find your website for a period of time.

  • Do I believe thatrepparttar 145811 end result I’ll get in-house will be equal to or greater thanrepparttar 145812 results I would have gotten from a professional SEO firm?

    Search engine optimization can create huge sales opportunities, and slight increases in overall exposure can have not-so-slight increases in your bottom-line revenue. If you believe that your talented in-house resource will, given enough time, achieve results equal to or greater than those that could have been achieved byrepparttar 145813 professional SEO firm you might have chosen, it may make sense to do it internally.

    However, in addition to a better knowledge of industry trends, one clear advantage that search engine optimization firms have isrepparttar 145814 benefit ofrepparttar 145815 experience and macro-perspective that comes from managing many different websites over time. Professional SEO firms can watch a wide range of sites on a continual basis to see what trends are working, what trends aren’t, and what formerly recommended tactics are now actually hurting results.

    This macro-perspective allows professional SEO firms to test new tactics as they appear on a case-by-case basis and apply those results across a wide range of clients to determine whatrepparttar 145816 benefit is. It is harder for an individual with access to only one site to perform enough testing and research to achieve optimum results allrepparttar 145817 time, something that should also factor intorepparttar 145818 equation.

  • Do I have at least a slight tolerance for risk?

    Neophytes to SEO can make mistakes that can lead to search engine penalization or removal. This happens most commonly when they have an IT background and treat SEO as a strictly technical exercise. We are often called in to assist companies who have had an internal initiative backfire, leaving them in a worse position thanrepparttar 145819 one they were in before they started. The simple truth is that you cannot perform effective SEO without marrying your efforts torepparttar 145820 visitor experience, but this is not something that is intuitively understood when people approach SEO forrepparttar 145821 first time.

    However, professional SEO firms are not perfect either. Some firms use those same optimization methods that violaterepparttar 145822 search engines’ terms of service and can get your site penalized. So, if you do decide to outsource, educate yourself on SEO and do some research onrepparttar 145823 firm. Knowrepparttar 145824 basics ofrepparttar 145825 business, find out whorepparttar 145826 firm’s clients are and how long they’ve been in business, and ask for professional references – just like you would do with any major business purchase.

    If you have considered all ofrepparttar 145827 above questions, and your answers to all seven are "yes," your company may be uniquely equipped to achieve professional SEO results in-house. If you answered "no" to any ofrepparttar 145828 first three questions but "yes" torepparttar 145829 rest, it does not necessarily mean that you can’t perform SEO in-house – just that you may not be in a position to do so at this time. Takingrepparttar 145830 actions required to get you inrepparttar 145831 right position to answer inrepparttar 145832 affirmative might be worth your while. However, if you answered "no" to any ofrepparttar 145833 last four questions, you may want to consider outsourcingrepparttar 145834 project to a professional SEO firm.

    A professional SEO firm hasrepparttar 145835 resources,repparttar 145836 time,repparttar 145837 expertise, and, most importantly,repparttar 145838 experience, to launch an SEO initiative for your website that will have a positive effect on your bottom line. Whichever option you choose, it is important that you fully embracerepparttar 145839 channel. A half-hearted initiative, whether done internally or outsourced, can be as ineffective as taking no action at all.

    Scott Buresh is the CEO of Medium Blue Search Engine Marketing. His articles have appeared in many publications, including ZDNet, MarketingProfs, & SiteProNews. He also contributed to Building Your Business with Google For Dummies (Wiley, 2004). Medium Blue’s clients include Georgia-Pacific, DuPont, & Boston Scientific. To receive Scott’s monthly articles, sign up for Medium Blue’s e-newsletter.

  • eMergent Marketing New Employee Announcement: Brett Lane

    Written by Paul Elliott

    Continued from page 1

    “Brett’s expertise in this space will provide direct value to our existing optimization clients and will present yet another competitive advantage for eMergent Marketing as we go to market against some ofrepparttar biggest SEO companies inrepparttar 145798 country,” noted Paul Elliott, President of eMergent Marketing. “We continue to search for outstanding talent, like Brett, that will help eMergent Marketing continue to service our expanding client base. Sometimes that talent is located here, other times we need bring that talent to Northeast Ohio. Either way, it is good for eMergent Marketing and good for Cleveland.

    Organic search engine optimization continues to be a leading service offering for eMergent Marketing. With a highly experienced and trusted team of optimizers, eMergent Marketing continues to win business inrepparttar 145799 local market and throughoutrepparttar 145800 country, with clients including: Dirt Devil, Third Federal, Renaissance Hotels, Marriott, Holiday Inn, Cub Cadet, Ambiance, Troy-Bilt, and many more.

    Paul Elliott is a co-owner of eMergent Marketing, located in Cleveland, Ohio. Web Site Conversion & Usability Testing

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