Now, good news is that simply becoming aware that we're projecting our issues with our parents onto our supervisors is often enough to change our behavior and our experiences. On a conscious level we understand how inappropriate it is to expect our supervisors to meet needs of our parents. It's obvious that we're not working for our fathers, for example, and so we can freely express our own opinions with no fear of punishment. When we hear our mothers' voices coming our of our heads, it's often enough of a wake-up call to let us alter our management style, and make more effective and elegant choices. The interesting thing is that when we stop relating to our supervisors as our parents and create healthy and supportive relationships to authority, we often find that our relationships to our parents also improve.

If our supervisors are our parents, then our co-workers are our siblings. This means that we experience sibling rivalry in workplace. We compete against our co-workers for love and attention of our parents (supervisors). This is reason that office politics can be so emotionally charged. We're playing for much higher stakes than we realize. It's not just about getting ahead in our careers--it's about winning approval and attention of our parents. And since we believe that there's not enough love to go around, we will do anything we can do to stay ahead of game. If we grew up with siblings, we will unconsciously resort to strategies we used as children to compete for our parents' attention. If we didn't grow up with siblings, we're at a significant disadvantage in our professional relationships. We've never had to fight for our parents' attention before, while many of our competitors have years of experience.

When we choose to stop relating to our supervisors as our parents, our relationships with our co-workers also improve. We may still compete with our co-workers, of course, but at least now we're no longer competing for love of our parents. We're no longer competing in a high-stakes game. This relieves much of pressure, and allows us to have more fun playing game. The competition we experience with our co-workers is now far more healthy.

Hopefully you offer refunds on your products, or a very good reason why you don't. Outstanding customer service, including promptly answering email, will also build a positive picture in your visitor's mind. Studies have shown that having popular credit card logos on your site help, (even if you process through a third party). Also, don't forget to have your name and contact information on your site.

If you've received any awards, special recognition, or belong to trade or consumer groups, be sure to display that information prominently on your site. This will show that you belong to a community, and that other people have recognized you.

And speaking of other people, don't forget testimonials. Whether audio or written, these are perhaps most powerful trust-builders of all.

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

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