Products: The 'Believability' Factor

Written by Kenny Love


Continued from page 1

Also, most of these commercials, along with their infomercial counterparts, air inrepparttar early mornings, generally, around 2:00 a.m. - 3:00 a.m., and on, which also makes other wheels of wonderment turn in my head. I'm wondering:

1. Isrepparttar 106551 commercial airing in this time slot because this is a "special short-lived promotion" andrepparttar 106552 company does not wish to be overrun with orders atrepparttar 106553 low price and risk running out of product while losing onrepparttar 106554 profit end?

2. Is this a discontinued item that I will not be able to easily obtain parts for if it happens to break?

3. Isrepparttar 106555 commercial airing in this time slot becauserepparttar 106556 advertiser cannot afford prime time slots?

4. Ifrepparttar 106557 product is so great, why doesrepparttar 106558 company give away another complete version ofrepparttar 106559 same product, instead of a lesser-priced item?

5. If there is a P. O. Box, how do I know this isn't a fly-by-night rip-off operation?

See howrepparttar 106560 'believability' factor has quietly arisen and crept into play here?

So, aside fromrepparttar 106561 fact that you might have a great product, service or information take a good look at your own marketing, promotion and advertising copy before presenting such to general or specific publics, asking yourself:

1. Are people going to believe this item will do what my copy says that it will?

2. If I place myself in my intended customer's spot, would I believe this?

3. What can I do to make my offer sound more credible, thus, warding off any possible doubt from prospects?

4. Will my price for this product be perceived by prospects as too low (or too high)?

5. Am I easingrepparttar 106562 emotional pains of prospects by offering a strong and solid guarantee?

Byrepparttar 106563 way, it is generally accepted inrepparttar 106564 business arena that,repparttar 106565 longerrepparttar 106566 guarantee for your offer,repparttar 106567 better overall sales will be, with fewer returns. I suppose that longer guarantees, i.e., 6 months or 1-year, appeal torepparttar 106568 prospect who reasons that ifrepparttar 106569 product was not everything as presented,repparttar 106570 shorterrepparttar 106571 guarantee would be inrepparttar 106572 interest ofrepparttar 106573 advertiser escaping liability a lot sooner.

So, after your great headline has been punched out,repparttar 106574 great ad copy as been written andrepparttar 106575 appropriate media have been selected for your product, service or information, take one last moment to review what you now have before you, completely addressingrepparttar 106576 'believability' factor. Now, upon your completion of doing so, would you buy this item from you?

Copyright © 2002 Kenny Love Enterprises All Rights Reserved



Kenny Love owns and manages Kenny Love Enterprises, a self-improvement cybercenter. He also publishes "The Tipster," a unique proactive self-improvement newsletter. Read the premier issue at http://www.kennylove.net/march02.html. Also, get 2 FREE informational gifts, just for subscribing.


Can I Get A Witness?

Written by Kenny Love


Continued from page 1

Now, after saying all that, I will also berepparttar first to go on record to say that I have found MOST people onrepparttar 106550 Internet to be extremely honest and helpful. And, that's justrepparttar 106551 plain truth.

But, in any arena, you will findrepparttar 106552 unscrupulous few that make it not only difficult forrepparttar 106553 most, but appear to berepparttar 106554 majority. Online, however, THEY find YOU. Yes, one bad apple can "appear" to spoilrepparttar 106555 whole bunch.

The names ofrepparttar 106556 perpetrators have been purposely omitted to protect their not-so-innocence. I've attempted to contactrepparttar 106557 "middleman" on several occasions with "Show Me The Money" in my subject line (don't you just love fad slang)? No response has been forthcoming NOW, I'm getting about as much attention and respect as a Texas prisoner in solitary confinement ("Ma, didrepparttar 106558 neighbors move?").

Once again, if you are willing to admit that this type of incident has, indeed, happened to you as well, and what your feelings are on it, "Can I Get A Witness?" A simple Amen will suffice. Now, if I can only find that other box of Kleenex. (sniff, sniff)

P.S. I still have a small problem though. My Uncle Guido has now threatened to break both my kneecaps, as well as both elbows for squandering a significant portion ofrepparttar 106559 family fortune on this well-meaning venture (gives new meaning to "tough" love).

Now, you and I both know what comes next. As such, please forward all cards, flowers, letters of sympathy, but most importantly, funeral expense contributions to kenny@kennylove.net. In advance, thanks for your support. I'm gonna need it...Uncle Guido is partial to a specially designed 35" DeMarini! Ouch! (sniff, sniff)

Kenny Love owns and manages Kenny Love Enterprises, a self-improvement cybercenter. He also publishes "The Tipster," a unique proactive self-improvement newsletter. Read the premier issue at http://www.kennylove.net/march02.html. Also, get 2 FREE informational gifts, just for subscribing.


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