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Also, most of these commercials, along with their infomercial counterparts, air in early mornings, generally, around 2:00 a.m. - 3:00 a.m., and on, which also makes other wheels of wonderment turn in my head. I'm wondering:
1. Is commercial airing in this time slot because this is a "special short-lived promotion" and company does not wish to be overrun with orders at low price and risk running out of product while losing on profit end?
2. Is this a discontinued item that I will not be able to easily obtain parts for if it happens to break?
3. Is commercial airing in this time slot because advertiser cannot afford prime time slots?
4. If product is so great, why does company give away another complete version of same product, instead of a lesser-priced item?
5. If there is a P. O. Box, how do I know this isn't a fly-by-night rip-off operation?
See how 'believability' factor has quietly arisen and crept into play here?
So, aside from fact that you might have a great product, service or information take a good look at your own marketing, promotion and advertising copy before presenting such to general or specific publics, asking yourself:
1. Are people going to believe this item will do what my copy says that it will?
2. If I place myself in my intended customer's spot, would I believe this?
3. What can I do to make my offer sound more credible, thus, warding off any possible doubt from prospects?
4. Will my price for this product be perceived by prospects as too low (or too high)?
5. Am I easing emotional pains of prospects by offering a strong and solid guarantee?
By way, it is generally accepted in business arena that, longer guarantee for your offer, better overall sales will be, with fewer returns. I suppose that longer guarantees, i.e., 6 months or 1-year, appeal to prospect who reasons that if product was not everything as presented, shorter guarantee would be in interest of advertiser escaping liability a lot sooner.
So, after your great headline has been punched out, great ad copy as been written and appropriate media have been selected for your product, service or information, take one last moment to review what you now have before you, completely addressing 'believability' factor. Now, upon your completion of doing so, would you buy this item from you?
Copyright © 2002 Kenny Love Enterprises All Rights Reserved
Kenny Love owns and manages Kenny Love Enterprises, a self-improvement cybercenter. He also publishes "The Tipster," a unique proactive self-improvement newsletter. Read the premier issue at http://www.kennylove.net/march02.html. Also, get 2 FREE informational gifts, just for subscribing.