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1.Try to get one of top 3 bids if possible. You will get at least double clicks.
2.Bid 1-2 cents more than spot you want. This seems like common sense, but I see tons of money wasted by overbidding. Also, look for big gaps between positions. If you see a big gap, go 1-2 cents higher than lower bid. For example, if top bid is 18 cents and second is 15 cents and third is 5 cents, I would most likely bid 6 cents.
3.Write a description that is very specific. A well written description will make up for a lower rank. If possible have your URL go to specific page that your keyword refers to instead of home page.
4.Once you get that person to your site, you want to capture their email address. The most common way is to get them to subscribe to a newsletter. There are other things you can do. For example: training courses, tip of day/week,etc. This way you are only paying for that customer once for repeat visits.
5.Work search engines on a regular basis. I would work busier ones at least once a week and slower ones at least once a month.
There are tools that can help you manage your bids for you automatically. Overture is My number one PPC in clicks at http://www.overture.com. Here are other PPC's that I receive extensive traffic.They include following: http://www.iqseek.com and http://www.goclick.com and http://www.findwhat.com Many PPC's will give you a bonus on your first deposit up to 500% depending on PPC. In addition, some will give you extra money for putting their search box on your site. Also, there are several PPC's that give you money to try out their site at no risk. Here are three of those: http://www.ban-x.com and http://www.topseven.com and http://www.solidhits.com By following these strategies, you can get traffic to your web site today.
Jerry Robertson is the editor of the free biweekly newsletter "Elrob Online Biz Tips". Visit his sites at: http://www.makeumoneynow.com and http://www.elrob.com