Put your online promotion groups in a buying mode. Make an irresistible offer that is real. Give them one or two free bonus reports they want. Caution: It's a turn off when free bonus reports are worth more than major package being sold. I just noticed one--the book was $39.95--the free bonuses were supposedly worth $500. That certainly doesn't speak truth.

For an eBook of 30-75 pages packed with how-to's and resources, offer two free bonus reports taken from your article files or book excerpts. These can be 3-7 pages.

4. Display your product or service's benefits clearly.

What do you do when you see in subject line "Book announcement" or "Book Signing" or "Teleclass Marathon?" What motivates you to want to open that email? Even targeted ezine subscribers are likely to only open 50% of your emails.

Why not give your email lists a reason to open more? Give your potential buyer a picture of how their life would look after using your expertise. Write ad copy that appeals to their emotions, so they feel they must buy now.

5. Place your signature file at bottom of every email you send.

Entrepreneurs who are new to Internet may just sign their name at bottom of their email. It's time to learn that this signature file is your great sales force. Subtle, but effective, what you put into those 4-7 lines is so important. Include your name and title, then what you do for your audience. For instance, "Helps small business people manifest their book and Web dreams." Include one free offer, possibly your ezine. Name your ezine and sweeten pot with another freebie such as a free report for new subscribers. Include your Web and email address and your local phone number, so people outside U.S. can contact you easily.

Don't disappoint yourself by dropping ball and not letting people know about you and your products and services. Your customers and clients are waiting for your message.

When you get an article accepted by one to thirty opt in ezines, each with 1000 subscribers or so, you will reach at least 30,000 ready-to-buy potential customers in just one day. You can also submit to Web sites directly such as Marketing-Seek.com. When people see your articles, they will see your hyperlink to your Web site and visit, even buy. This viral marketing spreads word fast and wide. It pushed your coach to # one and two in Google and 35 other search engines.

It increased new subscribers from 10-25 each time new articles were published. Building your email lists is one key to Online marketing success. You can see why I'm sure to submit at least two articles each week.

After just nine months of submitting over 105 articles to various sites, key words I listed and distributed throughout article placed me much higher on search engines. Rarely do I update on search engines, but I love what these articles do.

2. Submit Articles to Ezines and Web sites

After seeing different articles by you, your audience from opt-in ezines and other Web sites will take advantage of your benefit-driven signature file, take you up on your free offer, visit your site, subscribe to your ezine, and eventually buy. Each time you submit an article, like me, you can boost new sales $50 to $100 a day.

Read articles on "How to Write a Publishable Article," "How to Write an Article Fast," "How to Submit Articles to Ezines and Web sites." Remember, trick to promoting yourself and your products is giving away free information. It's like tasting chocolate cookie samples at Mrs. Fields. Visitors will be more likely to buy after they experience a piece of you.

Keep your articles categorized too. At first, I submitted random articles. Then I realized 20 years of coaching experience could be put into six categories:

- Writing/Publishing - eBooks - Online Promotion - Web Marketing/Promotion, - Offline/Traditional Marketing - Under 500 words

Now, I offer these categories and a new tip category by auto responder to specific audiences who want specific kinds of articles. They appreciate categories and easy way to receive promotional articles.

Don't disappoint yourself by dropping ball and not letting people know about you and your products and services. Your customers and clients are waiting for your message.

If you appreciate these tips, discover three more in second part of this article: Produce More Sales from your Email Promotions Five Ways (Part 2)