Problems Are Good (For Financial Planners Seeking Free Publicity)

Written by Ned Steele


Continued from page 1

Here's an 80/20 rule for publicity that I've found to be very effective.

Build 80% of your publicity messages aroundrepparttar needs and problems you help people solve. Devote no more than 20% to projecting yourself asrepparttar 144459 expert who knows how to best address those specific problems.

When you slice broad expertise into narrower, specific topics and stories, you are almost ready forrepparttar 144460 media folks to start listening to us! Take a look at some of my other articles to find out how best to contact them.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


Tips on Dealing With the Media

Written by Ned Steele


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Occasionally, a reporter will offer to show yourepparttar story before it runs. Thatís different. Itís usually because they want to check facts, or ensure that they have quoted you correctly.

Always say yes if they initiate this offer. Even if you have 12 meetings tomorrow morning, and are undergoing surgery after lunch. This is a chance to make yourself sound as knowledgeable and intelligent as possible torepparttar 144458 thousands of potential clients that will readrepparttar 144459 article.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


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