Continued from page 1
Here's an 80/20 rule for publicity that I've found to be very effective.
Build 80% of your publicity messages around needs and problems you help people solve. Devote no more than 20% to projecting yourself as expert who knows how to best address those specific problems.
When you slice broad expertise into narrower, specific topics and stories, you are almost ready for media folks to start listening to us! Take a look at some of my other articles to find out how best to contact them.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.