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Speak in terms like:
"Have you ever thought of closing
gap between your two front teeth?"
"Did you know those two 'pointed' teeth could be made to look as nice as
rest of your teeth?"
"You have such pretty teeth, you are a perfect candidate for making them whiter!"
Remember: Every patient is an Opportunity looking for a place to happen! Look and Listen for Opportunities.
There are 72 + million Baby Boomers in their mid-fifties, who's children are now out of college (no more college education to pay for), who have more disposable income to spend, and who are extremely concerned about their appearance.
Strengthen and enhance your practice's image by building a reputation of excellence and becoming an office that provides so many measurable benefits in services to your patients that is reinforces their decision to keep returning.
Services so beneficial to your patients that receiving care in your office offsets any inconvenience
patients may have ("You are not on my provider list", "your fees are too high", or Your office is too far away").
Often your most creative ideas come from your employees and your patients. Learn to listen and understand both your employees and your patients.
You and your team are marketing a high quality service...and
patient defines quality. From their first telephone call through enrollment and treatment, make sure your practice presents an overall "Absolutely outstanding service" experience for your valued patients as a benefit from your....Proactive High Performance Team (work)!
