2. Write in a conversational tone

Forget what your English professor taught you. Write way you speak, or you'll end up sounding uptight and unnatural. And no one reads tightass copy... even from CEO of Microsoft.

3. Be opinionated

Your blog is not a company brochure or a press release, but a way for people a.k.a. your target audience, to get to know real you. The worst sin you can commmit is to bore your readers. Most people respond better to an honest airing of views than pleasant platitudes. And if you get a few rude or nasty comments in response to your posts, just accept fact that you can't please everyone

4. Be funny

Infuse your posts with your natural wit for a better response from your target audience. And if not everyone appreciates your particular brand of humor, read last sentence in point above.

5. Stay informed

If you're writing about your profession, you'd better know what you are talking about. Word spreads at speed of thought in blogospere and if you're trying to become an authority on something you know very little of, prepare yourself for brickbats.

6. Stay current

Write about latest developments in your field. No one wants to read stuff that has been around for a long time, or that hundreds of other bloggers have chronicled.

7. Update frequently, but don't burnout

Most blogs die because of blogger burnout - bloggers trying to update too frequently. Stick to a publishing schedule that is humanly possible for you. If you've just updated your blog and find a story you want to share, save it for later.

On other hand, don't post just because you think you have to stick to a schedule. Going a few days or even weeks without posting is fine if you really have nothing worth sharing.

So are you still wondering if you should blog?

If you think you can meet requirements above, and know your why, then like shoe people say - just do it.

Resistance is futile.

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