Print, on other hand, encouraged pursuit of personal privacy. Less expensive and more portable books lent themselves to solitary and silent reading. This orientation to privacy was part of an emphasis on individual rights and freedoms that print helped to develop. Print injected Western culture with principles of standardization, verifiability and communication that comes from one source and is disseminated to many geographically dispersed receivers. As illustrated by dramatic reform in religious thought and scientific inquiry, print innovations helped bring about sharp challenges to institutional control. Print facilitated a focus on fixed, verifiable truth, and on human ability and right to choose one's own intellectual and religious path.

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One of first rules of doing business is that word of mouth advertising will make or break your business and bad news travels fast. If you doubt this, just ask one of millions of people in network marketing. Their primary form of advertising is word of mouth.

If you don't want to answer phone, either hire someone or outsource job. Again, if neither one of these are an option you are willing to consider, you should not be in business, especially on line.

There is nothing more frustrating to customers than trying to navigate a difficult website, except encountering nonexistent or worse, unresponsive customer service when trying to repair problems encountered maneuvering through a difficult site. Talk about adding insult to injury!

If you are willing to take time and effort required to build a good site while providing quality customer service, your chances of succeeding in world of on line business long term are better than most. Remember, word of mouth advertising is essential to your success, and good word of mouth comes from satisfied customers.

Summary Thinking of starting a business on line? If you are a novice to business, take time to educate yourself. Remember, word of mouth advertising is essential to your success, and good word of mouth comes from satisfied customers.