"Prime the Pump"Written by Bob Osgoodby
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How do you get known? First - throw away free email account. Second, get your own domain. There are companies competing with Network Solutions, and you can register your web site for as low as $13.50 - and then get a "no frills" web site for about six bucks a month with your own email accounts. Have we reached bottom of your pockets yet? If so, you may wish to consider another line of work. Next - find a few Ezines or Newsletters that have a decent circulation in market you wish to target. Remember 5,000 subscribers that are in your target market, are far better than 100,000 that are not. Finally, place an ad in those that match your business. Forget one time ads; they don't work. Get your ad in their face for at least seven issues - more better - they will get to know you. If you can't afford a minimal advertising budget, you're not really in business. That is called a hobby. Are there some free ads that work? Sure, but you can bet your life they can't be submitted "by thousands", so forget automatic submission software - you're just wasting your money. Have you "primed pump"? If so, you can expect to get some water. Like any good business, if you reinvest your earnings in additional advertising, soon your cup will overfloweth.

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com
| | Doesn't Have A ClueWritten by Bob Osgoodby
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"Tired of "Rat Race"? Free online training and no capitol needed!" Did this guy mean "capital"? I'll hang on every word he has to say. "Exciting,EasyandProfitable" - guess this person never learned how to use that big bar on bottom of keyboard. I think you see where this article is going. If you are going to advertise a business on web, and you present less than a professional image - you're not going to do business. If you present yourself like above examples, enjoy your "walk on quiet side". Most people are not idiots, and I'm sure authors of above ads are not either. But why give that impression? I sure wouldn't do business with any one of them. I read another ad for Web Design and HTML coding in his ad was wrong. That sure built a lot of confidence. Most people scan poorly constructed ads and simply "click away". Guess they feel like I do. If you don't care enough to write a credible ad, why should I think you'll care about me if I buy from you? Many people rely too heavily on spell checker on their computer. This is a mistake. After you do spell check, get someone else to read it. When writing something, many times you get so close to article, you miss mistakes that someone else would quickly find. Many words that are being used incorrectly will pass spell check. Remember - you usually only get one "shot" when a person sees your ad. If it is well written, and has an attention getting headline, you just might make that sale. If you want to do business on web, get serious or people will come to conclusion that you are someone who "Doesn't Have a Clue" and look elsewhere.

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com
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